NOVOMATIC at the 15th Edition of EAE: How We Created Unique and Memorable Experiences at the Exhibition

Wednesday, 11 October 2023

We shined brightly at the 15th edition of Romania’s largest gambling industry event, Entertainment Arena Expo. With each edition, we continued to surpass ourselves and offer visitors unique and memorable experiences.

We spent three days filled with technological innovation and fun, alongside none other than the stunning presenter Diana Munteanu and the Romanian sports legend Ilie Năstase. The atmosphere was truly sensational, and the new booth design was a real magnet for visitors, characterized by spectacular architectural lighting and an elegant minimalist style:

In this edition, we presented the new booth concept, which was well-received by visitors. Unlike previous editions, we introduced a greater number of innovations in terms of gaming equipment. Among these, the equipment that sparked the greatest interest from visitors were the Black Edition series, featuring screens of 3.27″, 3.32″, and 1.49″, as well as the new generation of slant-top equipment, Master SL. The organizers were impressed by the variety of programs and offerings designed to support them in the current legislative context that the industry is facing.” – Valentin-Adrian Georgescu, CEO of Novomatic Romania.

The renowned NOVOMATIC Tournament was in high demand throughout the exhibition. Customers participated and competed to win attractive daily prizes and had the opportunity to test the latest gaming equipment and game mixes. Among the most appreciated was the Golden Link Edition 1, which includes classic NOVOMATIC titles with progressive jackpot, the LOCK’N’WIN feature, and free games to the delight of all. The new slant-top equipment, MASTER SL, was available for testing with the new game mix IMPERA LINE Edition 9, featuring 74 games, including 20 new titles.

The Black Edition series was tested and requested by customers who were fascinated by the Black Edition 1.49J, available with the game mix Superia Cash Connection Volume 2, featuring 15 exciting LOCK’N’WIN titles. The BLACK EDITION II 3.27 equipment offers players better visibility of games and was presented with the new game mix IMPERA LINE Edition 9. The BLACK EDITION II 3.32, equipped with the new edition of the game mix, IMPERA LINK™ Series 2, available with 42 titles.

As the ADMIRAL brand ambassador, Ilie Năstase shined on the second day of the event. He provided autographs and memorable photo sessions for visitors. Alongside the talented Diana Munteanu, Ilie Năstase enthusiastically supported the participants at the Admiral Tournament.

The NOVOMATIC Romania sales team had a special mission in this edition, considering the legislative context, in addition to presenting technological innovations in terms of gaming equipment and new game mixes. Under the guidance of Sales Manager Laura Boșneag, customers were advised on programs and offers specially designed to support and assist operators’ businesses.

When developing our sales strategy, we took into consideration all factors that could impact our clients’ business performance and sought to address these issues through special BuyBack programs, diverse payment options, and attractive packages that offer flexibility. These packages allow customers to install the latest models of NOVOMATIC equipment in their locations, regardless of their type.” – Laura Boșneag, Sales Manager.


The technical team, comprising of Daniel Ionita and Radu Valeanu, were on hand at the booth to address any questions or inquiries from customers and partners. They covered all aspects, from the latest type approvals available for game conversion kits to comply with the new technical standards, to the latest technical and software innovations launched this year.

We would like to remind you that we are in the process of converting NOVOMATIC gaming equipment kits that will no longer comply with the new technical standards, and appointments can be easily scheduled through our sales department.

This edition brought a special highlight – the launch of the ADMIRALBET sports betting brand, as part of a rebranding process for TIP & CASH.

“Through its brand concept, ADMIRALBET offers a diverse range of services and products, utilized in both its own agencies and partner locations. The goal is to stand by customers in any context, ensuring that their experience with ADMIRALBET is seamless and consistent,” stated Valentin – Adrian Georgescu, CEO of NOVOMATIC Romania.

We are deeply grateful to our visitors, customers, and partners for their support at the exhibition, for their involvement in our initiatives. We are all part of this incredible experience and we are eager to continue surprising you and delivering revolutionary services and products.

Diana Munteanu

Author: Editor

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