Present for almost two on the local gambling market, Vlad Cazino is an example of success. The popularity of the brand is growing rapidly thanks to the original concept: the first 100% Romanian online casino brand, based on the experience and performance of a leading international group in this field, Kindred Group.
While other online gambling platforms usually use sports betting in the foreground, Vlad Casino is dedicated exclusively to casino experiences, including here live casino and bingo games. Step by step, Vlad Cazino has grown organically, and the latest important news is the launch of EGT games on vladcazino.ro.
The first online casino brand, dedicated to Romanians, was launched with a local concept that would mark its belonging to the Romanian cultural heritage. Thus, it has been used the strongest Romanian brand abroad in a unique way – focusing on the Dracula vampire myth, often mistaken for Vlad Țepeș. The creators of Vlad Cazino brand have developed an image that combines the legendary part of the story with humorous elements, which transforms the protagonist of the brand into a cute and friendly vampire, who bites only out of boredom and offers modern entertainment opportunities on the Internet, anywhere. and anytime.
“With the launch of Vlad Cazino, Kindred Group aims to expand its footprint on the Romanian market with a new local brand which highlights the typical Romanian humor. We hope that our players will enjoy the fun and the relaxed atmosphere of Vlad Cazino “, said Lucian Prisecaru, General Manager Romania at Kindred Group, at the time of its launching in our country.
#FestiVlad – Vlad Cazino has partnered with UNTOLD, resulting in extra benefits for customers
This summer, as a Romanian brand promoting quality entertainment, the online casino Vlad Cazino has also positioned itself as a sponsor of the UNTOLD festival, under the concept of #FestiVlad. An online entertainment promoter was thus associated with an offline entertainment promoter – two Romanian brands with international resonance. As a sponsor, Vlad Cazino financially supported the organization of a high quality festival, for all participants. At the same time, Vlad Cazino has secured his active fans loyalty by offering them various benefits related to Untold 2019, such as festival invitations, special packages with accommodation and VIP benefits – FestiVlad and FestiVIP packages (with money to spend and even accommodation during the festival).
“The collaboration proved to be a success, both for us and for UNTOLD fans, who had the opportunity to get to know the Vlad Cazino brand more closely and to have fun both on the website and at Vlad’s castle from UNTOLD. From the beginning, we set out a long-term collaboration and the next year will bring next level surprises from us!” said Ionuț Zăicescu, Marketing Manager Vlad Cazino
EGT games, available to Romanian players on the Vlad Cazino online platform
Now, beyond bonuses, promotions and quality content for slot machines (from top providers like GreenTube Novomatic Interactive, Play n’GO, NetEnt, Williams Interactive, NextGen, etc.), roulette tables, live dealers, blackjack and online bingo rooms, the clients are given a new big advantage: EGT games. These games are extremely popular in the gambling industry, coming from Euro Games Technology, a company specialized in developing a diverse range of games for the gambling industry, in the slot machines segment. What experience does this EGT content give to players? First of all, high quality graphics and the offline gaming experience in an online environment. Games as: Shining Crown, 100 Super Hot no longer need any presentation for the Romanian public and Vlad Casino can boast a full online casino offer.
In preparation: a new payment and withdrawal method, to the benefit of Vlad Cazino’s clients
“We always act in two main directions: on the one hand, on this marketing area through which we better outline the Vlad Cazino brand and through which we make our existing customers loyal (for example through the super benefits offered in association with Untold 2019), and, on the other hand, through the permanent performance increment of our platform, as recently happened by launching the EGT game series. We are always looking for development areas, and now we are preparing to launch a new payment method – Top pay – which will allow players to deposit and withdraw money from their terminals”, explains Ionuț Zăicescu.
Open to the latest technology and having a large number of people with an appetite for quality entertainment, the Romanian market proved to be perfect for promoting a gambling brand, representative for the online casino and bingo sector. The group of which Vlad Cazino is a member already had local experience with the Unibet brand, another great success in our country, so the premises were favorable for such a brand that can act on the side of slot machines, roulette and other forms of casino and live casino entertainment. Vlad Cazino is certainly a good marketing lesson locally implemented, which respects the specificity of a country (in this case Romania) without compromising on the international standards of the services offered to clients.
Successful experiments in all markets
The success of Vlad Casino on the Romanian market is not unique to Kindred Group, the company that owns Unibet (leader in our country in the online sports betting segment), with casinos targeted on local, Swedish and Norwegian markets. Kindred Group is based on a multi brand strategy, with powerful platforms and advanced marketing. Over 20 million active customers are currently using the group’s services at the global level, through 11 online gambling brands.