Tendinte in industria de slot din Romania/Trends in the slot industry in Romania

vineri, 19 martie 2010

Daca pana acum s-a observat ca pe piata interna existau o multitudine de sali de joc la fiecare colt de  strada, acum se pare ca trendul este unul in descrestere. Motivul: imposibilitatea de a mai sustine salile de joc mai mult sau mai putin profitabile, din cauza cresterii taxe lor, astfel ca se prefera inchiderea acestora.

Estimarile de pe piata de profil arata ca, inainte de mult mediatizata criza, din trei sali de joc care puteau intretine alte doua, azi, daca o sala este profitabila, nu poate face decat sa se autointretina, lasandu-le in urma pe celelalte doua.
Un alt lucru care se poate observa la fata locului, este acela ca, daca inainte exista la fiecare colt de strada cate o sala de joc si operatorii  principali erau oarecum in competetie, acum situatia a luat o alta traiectorie. Portofoliul de sali al operatorilor s-a subtiat considerabil, astfel ca de la 120 cate aveau inainte, acum au maxim 50. Hazardarea operatorilor de a deschide sali in zone fara potential, numai pentru a-si face  branding, renume si a arata ca sunt puternici pe piata, s-a mai temperat.
Din cauza noilor impuneri legale, pentru reorganizarea micilor operatori o solutie ar putea fi asocierea intre ei pentru a indeplini conditiile cerute de lege. Astfel pe piata vor ramane companiile puternice si cele cu un management viguros si care ofera clientilor conditii de calitate la cele mai inalte standarde. Aici se poate observa ca industria de slot se reorienteza si, pe langa jocurile propriu-zise, daca locatia o permite, vom gasi cafenele, baruri, show-uri, petreceri si asa mai departe. Cu alte cuvinte, apare o noua forma de divertisment pe piata care imbina utilul cu placutul, adica gamblingul cu muzica si petrecerile.
In ceea ce priveste clientela, daca inainte mesele de ruleta, spre exemplu, din sslile de joc erau pline, acum acestea s-au vazut nevoite sa schimbe macazul catre multigame-uri, producatorii fiind foarte vigilenti la aceasta orientare a clientilor.
Acestia deja au introdus pe jocurile propriu-zise, noi programe unde gasim si jocuri de ruleta, chiar si cea americana.

Operatorii nu-si mai permit luxul de a avea jocuri singlegame-uri, asa ca au adoptat metoda multigame-urilor care ofera mai multe posibilitati de a paria ceea ce implica costuri mai mici, dar mai usor de suportat de catre operatori.
Revenind la dezvoltarea haotica, din al doilea semestru a anului trecut, operatorii au devenit mai reticenti in a deschide noi sali la intamplare, fara un studiu de fezabilitate facut in prealabil.
Operatorii sunt mult mai atenti cu propria investitie, iar aparatele pe care nu se joaca sunt eliminate treptat din sali, astfel ca mixurile de aparate sunt din ce in ce mai bune si mai inovative. Conform unor surse din piata, se estimeaza ca, din a doua jumatate a lui 2010, marile companii care opereaza sloturi, chiar daca au suferit pierderi in anul precedent vor reveni in forta cu deschideri de noi sali, recastigand astfel cotele de piata pierdute. De asemenea, la nivelul conducerii  vor avea loc mici schimbari, anumiti manageri vor fi schimbati, altii inlocuiti. Este posibil ca pe  piata sa apara noi firme mari, avand in vedere ca pietele din Rusia, Ucraina s-au inchis, Romania reprezentand cea mai apropiata solutie.
Speram sa fie o competetie frumoasa si urmeaza sa ramana pe piata cei mai buni, avand in vedere faptul ca publicul roman este unul pretentios. Acest lucru impune ca majoritatea companiilor autohtone si cele straine sa detina jocuri la un standard de calitate si tehnic foarte ridicat. Din acest punct de vedere piata din Romania este considerata una foarte competitiva.

 

If until now a lot of game rooms could be seen at every glimpse, at the present-day the trend shows a decrease in their number. The reason: the inability to financially sustain them as to keep them on the profit line, due to an increase in taxes. This is why people prefer to close the gates.

 

The market estimations show that before this very known crisis, three such places could have sustained another two, whereas now, if a game room is profitable, it can only support itself, leaving the other two behind.

Another peculiarity that can be observed is that if before there was a game room anywhere you turned your look around and the main operators were competing to a certain extent, now the situation seems to turn around. The game rooms portfolio of these operators seem to have decreased considerably, as from 120, they now have  only around 50. The rush of the operators to open new venues only for branding, for creating an image and a position on the market without taking into consideration the potential of the market, seems to calm down now.

Because of the new legal disposals, a solution for the small operators could be partnerships, as to fulfill the conditions required by law. Thus, the companies can stay strong on the market, both those which have a powerful management and those which offer high quality standard conditions. We can thus observe that the slot industry shifts its profile and we can soon see, besides the actual places, cafes, pubs, shows and parties. To put it to another perspective, a new type of entertainment is to appear on the market, which combines pleasure and use, gambling, music and parties.

In regards to the customer portfolios, before the places with roulettes were full; now they have to change their way to multigamers, which offer more than one possibility to place a bet, which means lower costs and an easier way to be handled by the operators. Coming back to the idea of the chaotic development of the last year’s second semester, the operators are now more reluctant when it comes to opening new venues without a perquisite fezability study. They are more careful with their own investment and the machines which are not used by the customers are eliminated step by step. This is the reason why mixed machines are getting better every day and are more innovative.

According to some verified market sources, it is forecasted that by the first half of 2010, the big companies that operate with slots will come back to the behavior of opening new venues, even if they came out with losses from last year. Thus, these will be able to win back their market shares. Moreover, in regards to the management, some small changes will take place, certain managers will be replaced. It is possible that new companies shall appear on the market, taking into consideration the fact that the markets in Russia and Ukraine are practically closed. Thus, Romania represents the most attractive and at hand solution.

We hope for a nice competition strategy on the market, as only the best will survive, because of the fact that Romanians are very demanding. This makes both the foreign companies and the national ones to improve and increase their quality standards. From this point of view, the Romanian market is considered to be very competitive.

Author: Editor

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