Intellectual Property in GamblingProprietatea intelectuală în jocurile de noroc
by Laurențiu Neacșu – Gaming Expert Intellectual property is part of the so-called intangible heritage of a company and cumulates all the commercial or production inventions, innovations, patents, designs and trademarks. However, even if the legislator has expressly mentioned the registration forms and the classification of the intellectual property, it is not reduced to that. Many modern organizations protect the type of their...
If we limit the stake, we limit the addiction? Limitarea mizei duce la limitarea dependenței?
Text by: Laurențiu Neacșu – gaming expert Without the stake there is no game, nor from legal or from practical point of view. The need of adrenaline, the attraction one feels towards the unknown dictated by chance, these are just a few of the main people’s motivations satisfied by the stake. The entire gambling industry, regardless the form it takes (live casino, gaming hall, betting, bingo, etc.) tries to offer quality and diversity...
The Privacy of the Slots PlayerIntimitatea jucătorului de sloturi
by Laurentiu Neacșu – gaming expert In our previous articles we have mentioned the different expectations of the slots player when he enters a gaming location. Whether we are talking about a casino, a gaming hall or a bar, players have expectations, desires and requests. If the local Manager is unable to solve them in the appropriate manner, customers will be unhappy and will disappear. There are certain wishes formulated willingly by...
FUN Players and NON-Players in street gamingJucătorii FUN și NON-Player în street gaming
Text by: Laurentiu Neacșu – gaming expert FUN Players, known as those players who aim for the „WOW effect!”, are those players who wager on stilts, impressed by the exotic or surprises that both the game itself, but also the environment reserve them. As market share, they are rather many, consuming more time over money in the actual play, but also spending their resources in related activities: they are passionate...
MARKETING INSTRUMENTS FOR STREET GAMINGINSTRUMENTE DE MARKETING ÎN STREET GAMING
Text BY: Laurențiu Neacșu – gaming expert Considering that the marketing niche of 3-5 devices, as I pointed out in my article presented in the previous magazine issue, causes a rise of the entrepreneurial risk, the following question arises: what tools can the managers of the gambling organizers use in order to avoid turning a profit increase attempt into the loss of the exploiting location. Analyzing the factors affecting the...
