Branding Strategies for Casino’sStrategii de Branding pentru Cazinouri
SCENT IS THE STRONGEST SENSE TIED TO MEMORY AND EMOTION. WE MAKE SCENT BRANDING A REALITY TO ENHANCE THE OVERALL SENSORY CUSTOMER EXPERIENCE. by Sander Schaap When it comes to sensory marketing, scent is often the elusive x-factor. That’s not the case with ScentAir. We make scent branding a reality to help round out the overall sensory customer experience. It’s a factor that should not be ignored, as Scent is the...
6 Tips to get the best out of your scent marketing investment 6 Indicii despre cum puteți beneficia cel mai mult din investiția în marketingul cu arome
Just shy of a year ago, we spoke with Sander Schaap of ScentAir Romania. He introduced scent marketing for the gaming industry and gave us a general overview of the possible benefits of this marketing technique. In this issue of Casino Inside, he will give some useful pointers on what to look for when selecting your scent, your diffusion system and your supplier. After all, when you’re confident, you can remain objective. The world’s...
All speed ahead!Cu toată viteza înainte!
By Insider The present issue of the magazine represents an important landmark for us, as we celebrate 5 years from the launching of the Casino Inside project. We are proud of what we have accomplished until now and we thank all those who have been and are supporting us in our endeavor to contribute in a decisive manner to build a modern and professional gambling market. In our cover story article the Association of the Gaming...
