ScentAir România launches scent marketingScentAir România lansează marketingul cu arome

Scent marketing is taking a flight in gaming markets in Europe: the use of scent to strengthen brands, connect with customers and increase the amount of time customers spend in one venue is quickly becoming very popular with casino and gaming hall managers. We spoke with Sander Schaap, who, together with George Catanescu, are the frontmen of ScentAir Romania. The General Manager tells us what scents can do for gaming venues and their...