6 Tips to get the best out of your scent marketing investment 6 Indicii despre cum puteți beneficia cel mai mult din investiția în marketingul cu arome
Just shy of a year ago, we spoke with Sander Schaap of ScentAir Romania. He introduced scent marketing for the gaming industry and gave us a general overview of the possible benefits of this marketing technique. In this issue of Casino Inside, he will give some useful pointers on what to look for when selecting your scent, your diffusion system and your supplier. After all, when you’re confident, you can remain objective. The world’s...
ScentAir România launches scent marketingScentAir România lansează marketingul cu arome
Scent marketing is taking a flight in gaming markets in Europe: the use of scent to strengthen brands, connect with customers and increase the amount of time customers spend in one venue is quickly becoming very popular with casino and gaming hall managers. We spoke with Sander Schaap, who, together with George Catanescu, are the frontmen of ScentAir Romania. The General Manager tells us what scents can do for gaming venues and their...
