Rebranding, a new trend in casino industry Rebrandingul, un nou trend în industria cazinourilor

Text: Cristina Mihăilă   Within the last years the industry of hotels and casinos created eligible circumstances for several rebranding initiatives. Rebranding is a complex, sinuous and fairly insecure process.   Rebranding can refer to the change of name of a company, together with a new design and new logos of the created brand. Generally this procedure is applied in order to specialize that brand on the market or to...