Author Alex Molico
The national leader of the Betting & Gaming industry and the only company of its kind that gets involved in the fight against COVID-19 is Superbet. The Group has already donated RON 1,000,000 for procurement of the medical equipment required to protect the medical staff who fight to treat the patients infected with the new Coronavirus. This donation was made known by the new brand ambassador, the iconic Romanian football player, a businessman and sport analyst, Ilie Dumitrescu.
SUPERBET DONATES RON 1,000,000 TO HELP FIGHT COVID-19
With the power and optimism of a player that sets the pace of the industry, Superbet supports this impressive donation with a highly-articulated corporate social responsibility programme. The Group has always been part of the community life, and, these days, their actions come to support the efforts employed by authorities to put an end to this virus’ spreading. Recently, these actions have received the support also of Superbet Foundation, a body purposely established for the Group to be able to expeditiously addressed various social cases in all regions of the country.
A POWER AND HOPE-GIVING DONATION
This donation, a SuperMillion with SuperHeart, is a gesture that brought Ilie Dumitrescu even closer to the Superbet brand. He transferred to the team of most loved, best known, and most awarded Romanian brand in the sport betting and casino gambling industry. In the TV commercial that Superbet is airing to make known the donation, Ilie Dumitrescu selected a number of SuperAthletes from various sports, and, together with them, urged the gamblers to abide by the recommendations of the authorities as to strict hygiene and social distancing, and gave them a piece of advice as to make the best use of the time we have on our hands these days. Cătălin Moroșanu, the basketball player Giordan Watson (from the team champion CSM Oradea), the cyclist Alex Stancu (from BikeXpert Racing Team), the young football player, a U21 revelation, Ovidiu Horșia (from Poli Iași), and the many times world and national champion Mihai Leu are the SuperFriends who joined Ilie Dumitrescu in this social campaign.
THE SUPERAMBASSADOR AND THE IDEA OF A SUPERCHALLENGE WITH PRIZES
It has all turned also into a social media campaign where the brand ambassador, Ilie Dumitrescu, and the SuperAthletes named above give challenges and award the most creative ways found by gamblers to make use of the time spent at home these days, in the campaign #WeSuperStayHome.
A SUPERGENTLEMAN WALKS INTO A SUPERCASINO
As all big competitions are currently suspended during the pandemics, Ilie Dumitrescu welcomed Superbet and the gamblers into his home to see how he spends his time. Mister Ilie has always masterfully managed his businesses, friendships, personal life (that can be at any time a movie subject), career (a SuperValuable one for the Romanian football), but also that time that belongs only to him, and no one else. And this is precisely the time that he spends with the Superbet online casino, where he discovered a fascinating world that charms the gambler with style and ambition.
A CASINO WITH A SUPERIDENTITY
Too often, this casino gambling universe is compared to the Vegas. With all the products offered, all the promotions runs, and all the prizes awarded – the largest paid year after year on the market -, Superbet comes steps closer to this “Jackpot” for the Company itself and its Customers: turning the Superbet casino gambling into a memorable adventure that stands no comparison. Yes, indeed, Superbet aims to offer a SuperUniverse of fun, adrenaline, surprising gains, and prizes that beat record after record, that is associated only and exclusively with Superbet. The SuperGambling is a mature and responsible experience designed to help the gambler relax, and offer them quality entertainment, regardless the device they choose to gamble on, or the place in Romania where they are.
THE SUPERMACHINES OPERATED BY A MAGIC JACKPOT ARE A MUST IN THE SUPERBET CASINO UNIVERSE
Many success SuperStories started in our agencies, which is why the company has always paid special attention to the machines that are interconnected in the network of agencies to award also a national prize. Beyond this, the Magic Jackpot brand stands for a guarantee of quality and gambling experience at international standards. For sure, gamblers are eager to see the doors of the Betting&Gambling agencies opening again to come back to their machines of choice.
THE OFFER OF MACHINE-LIKE ONLINE GAMING IS CONSTANTLY INCREASING
During this period, video slots gain more and more popularity, and increasingly more bets are placed on them. Superbet is always concerned about diversifying and enriching their offer to provide gamblers with the possibility of enjoying their themes or characters of choice, and getting to live new adventures. Of course, responsible gambling is encouraged at all times, and the company employs sustained effort to educate the gamblers. Luck is most generous when one meets it gambling with Superbet; but this does not mean that the prizes worth millions of Lei gained every month gambling online in a machine-like style or at the exclusive casino tables are not equally tempting. In all our marketing materials, Superbet seeks to communicate in an ethical and meaningful way with the society.
LIVE CASINO IS AN IMPORTANT INVESTMENT FOR SUPERBET, AND A DESTINATION FOR SUPERGAMBLERS
The company has invested massively in development of the online casino. Every day, Superbet runs daily promotions also in the live casino (which add to the frequent promotions deployed for machine-like online gambling and the Sport, Lottery and Virtual verticals). For a completely different and special gambling experience, Superbet has bet on the desire of our customers to fee important and gamble alongside other SuperGamblers. It was a winning bet as the one-of-their-kind Live Blackjack and Live Roulette tables in Romanian, which are available on Superbet.ro, offer both the possibility to bet from a main seat, as well as the chance to gamble on the hands of the players at table, all part of a gambling experience of the highest profile.
THE SUPERBET GAMES APP IS BECOMING AN INCREASINGLY IMPORTANT PLAYER
Having noticed that our gamblers would rather have the casino and lottery games in our place, Superbet made this bold move. The bets on numbers at international lotteries are also growing in terms of volume, and are featured in the offer of the Superbet Games App.
This App is available on both Android and iOS, and is increasingly popular among those who, not too long ago, preferred to gamble only offline. Now, they can enjoy the passion for gambling on slot machines discovering new versions thereof online, with more winning options in their favorite games. The Superbet Games App is becoming a partner that is increasingly present in the lives of Romanians: fast, with an attractive design, but also with functions that allow a simple identity check, and fast withdrawal of gains or deposits.
A STABLE COMPANY THAT IS ON TRACK WITH ALL THEIR MEDIUM AND LONG-TERM PLANS
From the position of national leader in Betting and Gaming, Superbet always seeks to anticipate the developments on the market, and pays attention to everything that happens in other industries, too. The rise of the company to Top 10 most valuable Romanian companies in 2019 is an on-going journey. In the midst of a contraction period, the online operations of the company, and their capital reserves help support all the objectives pursued.
The Superbet Group remains the largest contributor to the State Budget across the entire domestic Betting&Gaming industry, and an indigenous business exported abroad (it currently operates also in Poland – the largest relevant market in Central and Eastern Europe). It is also the largest employer in the industry, with a staff of more than 3,500. The company operates the largest national network of agencies (more than 1,000 in Romania alone). Furthermore, the Superbet Group is a key investor in IT, with the 3 tech-hubs held (in Bucharest, Zagreb and Leeds).
Among the shareholders of the Group, we list the American giant Blackstone, an investment fund that manages assets worth more than USD 500 billion worldwide.