In Craiova there is a solid Romanian company which, in almost 20 years of activity, through seriousness, perseverance and skill, has succeeded in developing a successful business in the field of gambling. Their halls, KM Games, represent an important point of reference in the field of entertainment, which is pretty competitive in that area. Kamaryon, because it’s them we are referring to, started from the idea of a few enthusiastic young people who wanted to make a better future for themselves, on their own, and who have now reached the point of decisively contributing to the future of others and to offer support to the community.
What can you tell us about your company? How many halls do you have? Under what brand do you operate? How many machines do you operate? How many employees do you have? In which towns do you operate?
We started out in 1999 and evolved gradually, working in collaborations only. After a while, we focused on our own activities and came to operate 6 halls of our own, 7 betting agencies managed by us, but in collaboration with our partner gambling houses; in addition, we have approximately 50 working points we operate together with our collaborators. We operate in 6 counties: Timiș, Caraș-Severin, Mehedinți, Olt, Dolj and Brașov. The brand under which we operate our own halls is KM GAMES and it is safe to say we operate 200 machines. Of course, we have 50 employees who make us proud.
Our company is profitable, we keep on investing in devices, in the renewal of our gambling machines and, of course, we are happy to invest in people.
We wish to start to work on a new online gambling platform, one we will build ourselves, rather than buy it. Our target in the medium term is to invest primarily in individuals capable of making us believe in them.
We also work with all the giant manufacturers, Merkur, Novomatic, EGT, Baum or Synot. As I was saying, we liked to own not only the machines, but also a number of locations where some of our halls as well as our head office are located.
What are the main problems you are dealing with locally?
The main problem is the scarce human resources. The law is also a problem; we have to deal with bets, so problems may arise while moving the machines from one location to another, we have to hold the machines turned off or even take them to the storage room until we are able to find a new location. It is absurd for us to have to work together with the gambling industry insofar as we, as operators of slot machines, and the bet operators pay separate licenses.
What are the main advantages provided by your halls and your company, in general, by comparison to you competitors?
First of all, the game mix and promptness in paying the earnings to the gamers. Obviously, our team, too, which we set up over time and with whom we have been working for a very long time. Over time, we have tried to help them and protect them, to be a family.
Our own locations are very good, very old in the market, and in them there are many of our collaborators who have been working here for almost 20 years.
Is it safe to say that the Kamaryon team is the main engine of your success on the gambling market?
The team is one of our advantages; each employee knows their place and knows very well what they should do, I know exactly what to ask of them and they are well aware of their duties and my demands. In this way, we manage to have results and have a prosperous business in the long term.
Which would you say is your firm’s position in the market of Craiova and of the other cities your are operating, after so many years of operations?
It is safe to say we are leaders in Dolj, we are well positioned in the market and many players approach us especially due to the notoriety we obtained over the years due to our services and the environment we manage to create in the locations.
What are the marketing actions (promotions, events, raffle cards, prizes, etc.) you carry out in the KM Games halls and what is their stake in your day-to-day operations?
The halls were very profitable due to the management we implemented, customer retaining take is made through the services provided, without aiding actions such as promotion and such being necessary. Certainly, in the future, we are determined to have a more solid contribution in this direction, especially since we are preparing to open new locations in a very competitive area.
In addition to the environment and the services the players encounter in our halls, we have initiated a retaining program in the form of customer retaining cards for various products.
In all these years of activity in the market, you have invested a lot (of money and energy) into development. What is the direction of your company now and what are you aiming for in the upcoming period?
We are aiming for the development of the halls in our portfolio and, certainly, we would like to open new locations in the areas in which we are already operating. Another direction we would like to focus on is the online area in which we wish to launch a project of our own.