ICE London strengthens international reputation with 612 exhibitor brands from 66 nations

Friday, 1 February 2019

Visitors attending ICE London have direct access to 612 exhibitor brands from 66 countries occupying a record 44,500 sqm of stand space.  2019 will represent ICE London’s eighth consecutive year of growth with exhibitors now occupying 38 of the 44 halls at ExCeL.


Previewing the world’s most popular gaming exhibition, Kate Chambers, Managing Director of Clarion Gaming, said: “I think the real attraction for visitors is the guarantee that, when they attend ICE London, they will see all of the smartest innovators in world gaming showing products and services from every gaming vertical that harness the latest advances in technology.  It’s technology that drives the market and, as our creative campaign states, this is a genius industry and the best place to experience that spirit of genius is at ICE London.”


As well as meeting with the industry’s key innovators, visitors can also participate in gaming’s most creative learning programme, ICE VOX Conferences. The seven track programme comprises the International Casino Conference, Modernising Lotteries, WrB, Advertising & Marketing, Cybercrime & Security, Artificial Intelligence and eSports.


Putting the planet first with pioneering recycling initiative


‘Helping gaming do its bit for the planet’ is how Kate Chambers, Managing Director of Clarion Gaming, has heralded its initiative to tackle the waste epidemic which runs through trade shows such as ICE London. Underlining its commitment to sustainability, ICE London has partnered with Ecobooth, the world’s first genuinely zero waste events production company, to deliver the ICE Graphics Amnesty 2019. The amnesty will see Ecobooth and Clarion working with the event’s 600+ exhibitors to collect the most common event stand waste materials which will then be recycled into a sheet material and used to make an array of products and outdoor furniture for the local community and used in communal spaces surrounding ExCeL London.

Kate Chambers, Managing Director at Clarion Gaming, explained: “We are calling upon our exhibitors and partners to work with us on the first ICE Graphics Amnesty, a very worthy, much needed project that supports both the environment and the local community. The ICE Amnesty is the perfect way for us to showcase how the wealth of innovation and ingenuity found within the gaming industry can be applied to broader issues such as the environment and sustainability.  Exhibitors who choose to invest in the project will not only be driving the future of events, they will also receive an ICE Graphic Amnesty certification to display as part of their stand during the show. We will be recognising the most committed exhibitors courtesy of the #icegraphicsamnesty19 social media campaign and through Clarion’s marketing and promotional channels during and after the event.”

Kate Chambers

London-based Ecobooth, which was founded in 2018, has devised and patented its own environmentally conscious solution to recycle waste materials created at events turning them back into 100% recycled, 100% recyclable stands. The entire process is sustainable with the company running entirely on renewable energy, utilising a fleet of solely electric vehicles and creating zero waste in production and operations.

To be part of the ICE Graphic Amnesty, exhibitors need to purchase a unique bag, currently available for an early booking rate of £490 + vat, which will then be used to place all their stand graphics into and then leave on the stand for collection by EcoBooth’s partner on the final day of the event.


ICE VOX agenda spans entire ecosystem of gaming


Following extensive research, this year’s ICE VOX agenda is set to deliver the most up-to-date content guaranteed to aid the growth and progression of businesses and the future of the industry as a whole.

Comprising five separate learning experience hubs and a broad spectrum of speakers drawn from both within and outside the gaming space, the 2019 edition of ICE VOX is set to do things differently while still delivering the most comprehensive learning programme in gaming curated to provide delegates with the unique insight to shape and enhance their businesses.


The updated conference programme, which runs alongside what will be the biggest ever edition of ICE London, will feature 120 high profile, tier-one thought leaders delivering 40+ hours of business-centric learning across a diverse series of tracks which are essential to the future of the industry including Cybercrime & Security, ESports, Lotteries, the World Regulatory Briefing and the International Casino Conference.

In addition to these will be two brand new tracks, Advertising & Marketing and Artificial Intelligence, representing a broadening of international gaming’s scope into technological breakthroughs and impending advertising legislation across Europe and beyond.

Previewing the conference programme, which features one of the most international and unique roster of thought leaders, regulators, key operators and more, Clarion Gaming’s Head of Production Sadie Walters stated: “Our line up of speakers and paneliists is truly representative of gaming’s spirit of genius. The fact that ICE VOX takes place alongside the world’s most influential gaming technology event means delegates can learn about the latest trends and then speak directly with the innovators whose genius products and services will change the way in which the industry does business.”



ICE London 2018 attracted a record 33,536 visitors, an 11 percent increase on 2017 and a landmark which constituted the event’s seventh consecutive year of growth.  Density increased year-on-year, with the average number of visitors per stand up 17 percent and the number of visitors per square metre up 12 percent.  The ICE London brand also demonstrated its unique ability to engage with gaming professionals based throughout the world, with the exhibition experiencing a surge of visitors from key growth regions, notably North America (+33 percent), Africa (+23 percent) and South East Asia (+18 percent).


To experience the #spiritofgenius at ICE London 2019, register for tickets at:

Author: Editor

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