2011 marks the 21 st anniversary of high stakes gaming at the London show and over two decades of providing a source of innovation and inspiration for the international gaming industry.
Current exhibitors, Aristocrat Technologies, Barcrest Group, CMS, Cummins – Allison, Eurocoin, Funworld and TCS John Huxley were amongst the pioneer group of 16 companies who helped launch what has become the most complete B2B gaming exhibition in the world.
Featuring 409 exhibiting companies (plus a further 23 represented) active in the online, mobile, betting, bingo, casino, lottery and street gaming sectors, the show comprises net floor space in excess of 20,000 square metres.
On the show floor a record 55 sovereign states more than double the 26 at November’s Global Gaming Expo staged in Las Vegas – are represented by exhibitors.
Kate Chambers, Show Director responsible for ICE Totally Gaming, said:”This goes beyond just exhibition statistics. In real business terms it means that whatever’s taking place in the entire world of gaming will be demonstrated by exhibitors at ICE, which of course is great news for our many thounsands of visitors who themselves travel from in excess of 100 countries to be in London. The very clear message is,’come to ICE and see the world of gaming’ – which combined with the breadth of gaming sectors on show represents an intoxicating business proposition and one not to be missed”.
72 per cent of exhibitors are based outside UK, giving the show its most international make-up to date. Outside Great Britain (114 exhibitors), the top ten represented jurisdictions are: Malta (29), USA (25), Italy (23), Austria and Taiwan (both 17), Germany (14), Spain (13), Netherlands (12) followed by the Isle of Man and Sweden (both 10).
79 companies (19 per cent of the total) are making their debut appearance at ICE drawn from a total of 29 sovereign states. In the last decade the show has attracted 172,114 vistors from a total of 180 visitors territories – for context the United Nations recognizes 192 Member States. The 2011 editions features a seven strong programme of ICE Conferences dealing with crucial business issues including how casinos take advantage of mobile gaming and use social media to engage and retain a younger customer base. The third annual International Casino Conference, organized in partnership with the European Casino Association, was held on 24 th January, the eve of the exhibition.
Kate Chambers, ICE show director said:”We’ve got the biggest names in gaming, the best innovators in gaming, and the smartest names in gaming. We know that there will be thousands and thousands of new products launched – that’s why exhibitors invest in attending the show after all. We’ve also got seven unmissable conferences dealing with crucial issues such as how gaming show in the world can come anywhere near the geographical spread of exhibitors present at ICE or the diversity of the gaming experience that’s on offer quite simply all the evidence demonstrates there is no other place in the world that gaming operators can or indeed should be this week. The show’s reputation for being at the cockpit of gaming innovation is borne out by the roll call of marquee exhibitors. Added to this there are 79 companies making their debut appearances at ICE, providing a perfect balance of seasoned and new exhibitors.”
Show organizers have confirmed that upwards of 100 gaming regulators and government officials will be attending ICE 2011. The 2011 edition will welcome officials form jurisdictions stretching from Sweden to Swaziland, Belgium to Bulgaria, Gibraltar to Ghana and Singapore to Slovenia. The opportunity to see the caliber of companies that are involved delivers a potentially huge benefit to the global gaming industry particularly as more jurisdictions look to a liberalization of gaming as one method of helping to fund budget deficits. Anul 2011 marcheza ce a de a 21 a aniversare a jocurilor de noroc cu mize mari din Londra sipeste 2 decenii de existent sub forma unei surse de nou si inspiratie pentru industria international de gaming.
Exponentii Aristocrat Technologies, Barcrest Group, CMS, Cummins – Allison, Eurocoin, Funworld si TCS John Huxley reprezinta o parte dintre cele 16 companii ce reprezinta initiatorii lanasarii a ceea ce a devenit cea mai complete expozitie B2B din lume.
Gazduind un numar de 409 companii (plus inca 23 pein reprezentare) active online, in sectoarele mobile, de pariu, bingo, casino, loterie si street gaming, expozitia are spatii de 20.000 metri patrati.
S-a stabilit chiar si un record fata de Expozitia din Las Vegas (Global Gaming Expo) din 26 Noiembrie
Kate Chambers, Director repsonsabil cu Departamentul de Gaming al ICE, declara: “ceea ce se intampla aici este mult peste statisticile legate de expozitii. In termini de afaceri, aceast lucru inseamna ca indifferent de ceea ce se intampla in lume, toate vor fi prezentate de catre exponenti in cadrul ICE, ceea ce desigur reprezinta o veste foarte buna pentru miile de vizitatori care au venit la Londra din peste 100 de tari.” Mesajul este foarte clar- veniti la ICE sa vedeti adevarata lume a jocurilor de noroc, care imbinata cu amploarea sectoarelor de gaming reprezinta o afacere care nu poate fi refuzata
72 la suta din exponenti sunt din afara Marii Britanii, ceea ce face ca expozitia sa aiba o reprezentare international importanta. In afar granitelor Marii Britanii (114 exponenti), topu celor 10 jutrisdictii reprezentate sunt: Malta (29), SUA (25), Italia (23), Austria si Taiwan (ambele cate 17), Germania (14), Spania (13), Olanda (12) urmate de Insulele Man si Suedia (ambele cate 10).
79 de companii din 29 de state (19 la suta din total) isi fac debutul in cadrul expozitiei. In ultima decada, expozitia a atras 172.114 vizitatori din totalul de 180 de teritorii de vizitatori- de exemplu, Natiunile Unite recunosc 192 de state member. Editia din acest an a inclus si un program de conferinte ICE care s-a concentrate pe discutiile legate de afaceri, si mai ales a raspuns intrebarilor legate de cum pot casinourile sa utilizeze gamingul mobil sis a foloseasca retelele sociale pentru a mentine nivelul tanar al clientilor. Cea de a treia Conferinta Internationala a Cazinourilor, organizata in parteneriat cu Asicoatia Europeana a Cazinourilor, a avut loc in data de 24 ianuarie, in deschiderea expozitiei.
Kate Chambers, director ICE, declara: “Avem aici cele mai mari nume ale jocurilor de noroc, cei mai buni inovatori, cele mai renumite nume. Suntem convinsi ca inca alte mii de nume isi vor face lasarea aici. De aceea exponentii investesc pentru a participa la aceasta expozitie. De asemenea, avem un numar de 6 conferinte ce nu pot fi ratate, intrucat aici se dezbat chestiuni importante despre raspandirea geografica a exponentilor prezenti la ICE ori despre diversitatea experientei de gaming. Aici se demonstraza faptul ca in saptamana ICE exponentii si operatorii sunt aici, nu in alta parte. Reputatia expozitiei de deschizator al noutatilor in gaming devina marca exponentilor. De asemenea, sunt 79 de companii care isi fac debutul la ICE, ceea ce completeaza perfect peisajul exponentilor ”
Organizatorii au confirmat faptul ca peste 100 de oficiali guvernamentali vor fi prezenti la ICE 2011. Editia din acest an va gazdui reprezentanti din jurisdictii incepand de la suedia pana la Elvetia, Belia si Bulgaria, Gibraltar si Ghana, Singapore si Slovenia. Oportunitatea de a vedea calibrul companiilor implicate demonstreaza beneficiile industriei international de gaming, prin faptul ca din ce mai multe state doresc liberalizarea jocurilor de noroc, ca singura metoda de acoperire a deficitelor bugetelor de stat.
