Tim Kennedy, Vice President of Sales for Europe at SUZOHAPP: ”We are very excited to be back at ICE”
In the European sports betting market, almost 70% of sports betting revenue is generated by in-play betting
We have over 50 years of experience in the gaming industry and a worldwide network of partners which is a powerful combination in this market. Our team is comprised of industry experts that have years of experience and understand how to find that perfect combination of what customers want and what operators need.
Tim Kennedy
ICE is fast approaching. What can you tell us about your plans for the event?
We are very excited to be back at ICE this year and we’ve got a lot of great things planned.
It’s hard to believe all that has happened in the world since we were last there and how much we have evolved as a company! This year, we’ll be showcasing our new SBT-2000 and SBT-500+ along with a few of our latest product launches for OEM’s. Similar to our G2E setup, we’ll be featuring our hardware and solutions products but with more tailoring to the European market.
We have many exciting announcements and new launches on the horizon, if you want to find out what they are, stop by our booth at ICE!
Can you tell us more about your focus on sports betting?
We have approached sports betting from a consumer centric viewpoint. We are constantly on the hunt to find ways to seamlessly integrate sports betting in retail settings with where and how customers want to watch sports. Watching sports is inherently social and we believe that sports betting can and should be that way too.
In the European sports betting market, almost 70% of sports betting revenue is generated by in-play betting. While betting kiosks may be a quick solution for retailers looking to add the option, they don’t actually capture the customer in the moment of play. In a retail setting, that doesn’t work with kiosks as you have to leave your seat, possibly queue for a kiosk and exit yourself from the game in order to place your bet. We designed our sports betting ecosystem to meet customers where they want to be, where they are watching the game— at the bar, at the stadium—and allowed them to immerse themselves in the experience with our SBT-500 and SBT-500+ bartop and SBT-2000 seated models.
By making sports betting a part of watching the game by seamlessly integrating it with the sports game environment, the conversions of sports fans to sports betters is likely much higher, much less expensive and will generate recurring revenue as people will come back. Overall revenues will be higher with increased food and beverage spend and longer duration of stay means larger bills and larger tips for staff.
As well as sports betting, SUZOHAPP also has a strong presence in the gaming sector. What is it that makes SUZOHAPP the leading provider for hardware needs for casinos, operators and OEMs?
We have over 50 years of experience in the gaming industry and a worldwide network of partners which is a powerful combination in this market. Our team is comprised of industry experts that have done their homework and have years of experience and understand how to find that perfect combination of what customers want and what operators need. We can provide expertise and sourcing for gaming needs from top to bottom as a trusted hardware partner.
At this year’s ICE, we will be launching new designs from our component portfolio including new Elo and VisionPro monitors, the BluMax™ PC platform, a Microhard card reader and free fall coin validator, Newland scanners and new printer and POS options from Custom. Be sure to stop by our booth #N3-130 to see all these new innovations in action!
What do you think the secret of good collaboration is with your partner organizations?
We are honored to have such great partnerships with the likes of Elo, Custom, Newland and Microhard. We have strategically selected partners across all peripheral product categories that we believe are the leaders in the market and by working through us, we provide them access to top tier customers and provide the convenience and expertise to provide the right solutions for their designs.
We have an incredible network of partners all over the globe. It is honestly difficult to narrow down. Two standouts however would be Elo Touch Solutions and Custom. More than just being manufacturers, both have truly been innovation partners in helping us design our sports betting ecosystem to suit customer needs. We approached them with a concept of wanting to create high-quality products at reasonable prices with low total cost of ownership and they delivered.
We have worked with both Elo and Custom for many years and there is also a lot of trust built there. Elo trusts in our knowledge and expertise in the industry to provide the insight of what’s needed and where demand might be and they provide innovative, versatile, products of the highest quality. Custom trusts in our network and understanding of customers to expand their reach and SUZOHAPP trusts in the creativity in design and footprint of Custom’s printers and the quality and dependability to sustain the industry use. This mutual trust allows us all to move forward with great products that we believe will shape what sports betting looks like in the future.
SUZOHAPP
