Three new additions to SUZOHAPP Sports Betting Ecosystem
Last year, SUZOHAPP launched its complete sports betting ecosystem to help platform providers and operators with a beginning to end system with a solution for every instance of a bet.
SUZOHAPP
SUZOHAPP sports betting ecosystem is designed so that whether at the bar, behind the counter, or on the sports book floor, customers can place their bets how they want, where they want, with minimal impact to operations.
At this years’ G2E, SUZOHAPP launched three new additions to its sports betting ecosystem. SUZOHAPP has designed this ecosystem with the idea in mind that sports are inherently social. People like to watch sports with other people which is why they congregate in bars. SUZOHAPP aims to encourage that social experience of a bar by creating a betting atmosphere reflective of the location that customers want to be in.
In the European sports betting market, almost 70% of sports betting revenue is from in-play betting. In the US, in-play betting is the industry’s greatest opportunity. SUZOHAPP has solutions to allow customers to place those in-play bets in retail settings without removing themselves from the social event by betting on their phone and instead engaging in the atmosphere.
Last year, SUZOHAPP launched the SBT-500, a cashless tabletop sports betting terminal designed to fit in video poker bar slots allowing customers to place bets while actively watching a game. This year, we are releasing the SBT-500+, an updated model that includes cash acceptance with a bill validator and cash box matching the dimensions of existing video poker machines for an easy swap, allowing customers to continue that in-play betting anonymously with cash.
Additionally, SUZOHAPP launched the SBT-2000, a fully immersive and inclusive betting experience that is ADA accessible, designed to create a sports book stadium-like feeling for everyone. Lastly, SUZOHAPP launched the SBT-Handheld, a betting device for operators, designed by retail and restaurant industry veteran Elo Touch Solutions, that allows customers to remain anonymous but is perfectly primed to be wherever the customer is. This handheld device with a mobile printer allows bets to be placed in cash with an employee and prints a bet slip on site— perfect for stadiums or bars. All units are built with the same foundational hardware allowing updates and training to be made across the ecosystem and are supported by SUZOHAPP’s traditional kiosk: the SBT-1000, the cashier point-of-sale: the SBT-OTC, and the payout cash redemption terminal: the CountR Silver CashIO.
New Partnership with Microhard
SUZOHAPP announced to have partnered with Microhard – a well-established Italian company specializing in the design and production of innovative products in various markets, for the global distribution of cash and cashless solutions for the gaming industries. This partnership represents a natural next step for the two companies, which have always been centers of excellence in the development of innovative technologies for cash and cashless management.
Microhard
The Microhard AGE300, a triple technology card reader (magnetic, contact chip and contactless chip), has already been integrated into the SUZOHAPP product portfolio. The new Free Fall coin validator, capable of processing a large number of coins at an unmatched speed, will be available early 2023. Further Microhard solutions will be added to SUZOHAPP’s product portfolio in the coming months. “We are very pleased to start this collaboration with Microhard, a dynamic company that we greatly appreciate for its professionalism and reliability,” says Tim Kennedy, Vice President Sales in Europe for SUZOHAPP.
Tim Kennedy
“In particular, we believe in the market potential of the AGE300 reader as player age verification is becoming a ubiquitous requirement in many European markets. We are also working together on specific projects for money management in slot halls, casinos and sportsbooks.” “We are excited about this new synergy with a historic and prestigious company like SUZOHAPP with whom we share important goals, such as offering the best possible payment experience to end users,” says Fabrizio Rigo, CEO at Microhard. “We are confident that this is a winning partnership and represents the perfect opportunity to make our solutions appreciated at a global level.”
Where to meet SUZOHAPP in November
SUZOHAPP is a supplier for both OEMs and operators in Gaming, Amusement and Sports Betting markets, so it is always tradeshow season! After SBC Barcelona and G2E in Las Vegas, then SUZOHAPP plan to finish the year with SBC LatinoAmerica for sports betting and BEGE for Gaming.
“We are currently all hands on deck getting ready for all of these shows and are very excited to be back in the full swing of shows and events,”says Tim Kennedy. “Be sure to visit our team if you plan on attending and we’d love to show you our new solutions.”
