Zinx Romania: Driving Retention Through Localisation and a Brand Voice Players Recognise
By Yoel Zuckerberg, CPO at Soft2Bet Yoel Zuckerberg is Chief Product Officer at Soft2Bet and brings to the role more than 15 years of experience in the gambling industry. His career spans across European and US markets in both B2C and B2B sectors and his expertise includes CRM, operations, customer acquisition, payments and strong knowledge of key industry verticals such as sports betting, casino, poker and others. As a product...
How Zinx Brings a Localised Casino Experience to Romania
We are offering you an exclusive interview with Yoel Zuckerberg, Chief Product Officer at Soft2Bet, on Zinx in Romania. Let’s see below what we discover: Yoel Zuckerberg is Chief Product Officer at Soft2Bet and brings to the role more than 15 years of experience in the gambling industry. His career spans across European and US markets in both B2C and B2B sectors and his expertise includes CRM, operations, customer acquisition,...
Soft2Bet presents Zinx in Romania, delivering a comprehensive digital arena for players
Soft2Bet has launched Zinx in Romania, a new digital entertainment platform that brings together premier casino entertainment and top-tier sports betting for Romanian players. Built with localisation at its core, Zinx is designed for players seeking variety, speed and clarity on one platform. The brand reflects Soft2Bet’s approach to local launches, combining strong creative direction, intuitive design, product depth shaped by local...
Soft2Bet Opens 2026 with Five Brands, Four Sponsorships, and a Full Pipeline
Soft2Bet reported its Q1 2026 results, marked by the launch of five new brands, four strategic sponsorships, and continued expansion across key markets. During Q1, Soft2Bet launched five brands: Lodur in Sweden; Zinx in Romania; Betinia, Betoro and QuickCasino in Denmark. The launches reflect a localized approach to growth, aligned with player behavior and regulatory environments. In parallel, the company strengthened its regional...
