Soft2Bet launches Lodur, a Viking-inspired Swedish casino and sportsbook
Soft2Bet launches Lodur, a new Swedish casino and sportsbook brand, that turns Norse legend into a modern, local-first experience. Inspired by Vikings, fjords and Norse mythology, the Soft2Bet’s brand pairs a smooth, familiar player journey with Swedish-facing details that help users feel at home from the moment they sign up. From payments to content, Lodur is tuned to how Swedish players enjoy a frictionless gaming experience...
Soft2Bet awarded for Best Solutions for iGaming Industry in Romania 2025
Soft2Bet, a leading provider of iGaming turnkey solutions, awarded for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational...
Localisation at Scale: Building Brands that Feel Native from Day One
Soft2Bet operates with 19 licences across 11 jurisdictions. That reach shapes how we build products. Expansion is not a copy-and-paste exercise; it demands planning and precision. We launch brands that feel local from the first tap while upholding the same engineering standards behind the scenes. MEGA, our Motivational Engineering Gaming Application, makes this possible by allowing us to tune engagement to local tastes on a single,...
Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans
Soft2Bet has launched TopBet.ro, a new Romanian sportsbook designed to cater to local habits and preferences. Built with a clear focus on motorsport and match-day culture, the brand combines competitive odds and fast mobile journeys with an auto-themed identity that resonates with local fans. From launch, TopBet.ro has been tuned to the way Romanians follow sport. Football and motorsport are front and centre, with timely markets,...
Faster Launches, Smarter Growth: Scaling iGaming with Soft2Bet’s Integrated Platform
Many operators manage front ends, wallets, CRMs, KYC/AML and app builds, only to rebuild the same stack for each market. Soft2Bet delivers a single, fully integrated ecosystem that combines the core tools operators need, offering the flexibility to expand across regulated markets. The platform features a sportsbook and casino, CMS and CRM, payments, KYC/AML and risk management, as well as MEGA gamification and native iOS and Android...
