Zinx Romania: Driving Retention Through Localisation and a Brand Voice Players Recognise
By Yoel Zuckerberg, CPO at Soft2Bet Yoel Zuckerberg is Chief Product Officer at Soft2Bet and brings to the role more than 15 years of experience in the gambling industry. His career spans across European and US markets in both B2C and B2B sectors and his expertise includes CRM, operations, customer acquisition, payments and strong knowledge of key industry verticals such as sports betting, casino, poker and others. As a product...
Editorial – It’s worth it!
Issue 165 is a must-read… In our Cover Story, we bring you an interview with Yoel Zuckerberg—Chief Product Officer at Soft2Bet—who brings over 15 years of experience in the gaming industry to this role. The topic was Zynx—a new online casino designed around the behavior of Romanian players. Very interesting! A must-read. Amusnet meets the needs of operators seeking innovative solutions that help increase retention, boost...
Soft2Bet brings QuickCasino.dk to Denmark with a Rally-Inspired Brand Identity
Soft2Bet has launched QuickCasino.dk in Denmark, combining casino and sports betting with a mobile-first design and a rally-themed gamification experience. Built for the Danish market, QuickCasino.dk offers a mobile-first experience that is quick to use, easy to follow and designed around clear player journeys. QuickCasino.dk is shaped by its “Fast Pace” philosophy, a rally-inspired brand identity that brings together speed,...
How Zinx Brings a Localised Casino Experience to Romania
We are offering you an exclusive interview with Yoel Zuckerberg, Chief Product Officer at Soft2Bet, on Zinx in Romania. Let’s see below what we discover: Yoel Zuckerberg is Chief Product Officer at Soft2Bet and brings to the role more than 15 years of experience in the gambling industry. His career spans across European and US markets in both B2C and B2B sectors and his expertise includes CRM, operations, customer acquisition,...
Soft2Bet presents Zinx in Romania, delivering a comprehensive digital arena for players
Soft2Bet has launched Zinx in Romania, a new digital entertainment platform that brings together premier casino entertainment and top-tier sports betting for Romanian players. Built with localisation at its core, Zinx is designed for players seeking variety, speed and clarity on one platform. The brand reflects Soft2Bet’s approach to local launches, combining strong creative direction, intuitive design, product depth shaped by local...
