Soft2Bet releases Betoro in Denmark with a highly localised, culture-first gaming experience
Soft2Bet has launched Betoro in Denmark, a new sports betting and casino brand created for Danish fans seeking a closer connection to sport through an experience defined by clarity, control and local relevance. At the heart of Betoro’s philosophy is “guided passion”, an approach that captures the emotion of sport while keeping the overall experience clear, structured and easy to trust. Designed for players who want the thrill of the...
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet launches MEGA Islands, a new gamification engine that lets players build and grow their own islands, collect rewards and progress through a persistent journey designed to strengthen retention across casino and sportsbook. Soft2Bet has announced the launch of MEGA Islands, the latest addition to its MEGA Suite, designed to strengthen player retention across the platform. The new engine introduces a persistent progression layer...
Soft2Bet launches Lodur, a Viking-inspired Swedish casino and sportsbook
Soft2Bet launches Lodur, a new Swedish casino and sportsbook brand, that turns Norse legend into a modern, local-first experience. Inspired by Vikings, fjords and Norse mythology, the Soft2Bet’s brand pairs a smooth, familiar player journey with Swedish-facing details that help users feel at home from the moment they sign up. From payments to content, Lodur is tuned to how Swedish players enjoy a frictionless gaming experience...
Soft2Bet awarded for Best Solutions for iGaming Industry in Romania 2025
Soft2Bet, a leading provider of iGaming turnkey solutions, awarded for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational...
Localisation at Scale: Building Brands that Feel Native from Day One
Soft2Bet operates with 19 licences across 11 jurisdictions. That reach shapes how we build products. Expansion is not a copy-and-paste exercise; it demands planning and precision. We launch brands that feel local from the first tap while upholding the same engineering standards behind the scenes. MEGA, our Motivational Engineering Gaming Application, makes this possible by allowing us to tune engagement to local tastes on a single,...
