VIP customers and their role in casino profitability

Both land-based and online casinos rely on VIP customers for their profitability. Without them, casinos would not have enough money to invest in new games, entertainment or new entertainment facilities. Brief definition of a VIP player The VIP casino player is a person who frequently frequents the gaming venue (or the licensed gaming organizer’s website) and spends substantial amounts of money. Loyalty programs are the main...