The Evolution of Retail Sports Betting: Enhancing the Betting Experience and Driving Growth

Many people still associate retail sports betting with traditional high-street bookmakers, where bettors line up in smoke-filled rooms to place small bets on major races. However, times have changed, and the retail betting experience has evolved significantly in most places. As Kennedy highlights, operators can now utilize the latest technology to offer retail customers popular options such as in-play betting. This dynamic and...