Zinx Romania: Driving Retention Through Localisation and a Brand Voice Players Recognise
By Yoel Zuckerberg, CPO at Soft2Bet Yoel Zuckerberg is Chief Product Officer at Soft2Bet and brings to the role more than 15 years of experience in the gambling industry. His career spans across European and US markets in both B2C and B2B sectors and his expertise includes CRM, operations, customer acquisition, payments and strong knowledge of key industry verticals such as sports betting, casino, poker and others. As a product...
Superbet opens sports-themed Warsaw office
The new Superbet sports-inspired office space incorporates relaxation zones and physical activity areas aimed at promoting employee wellness. Superbet opened a new Warsaw office featuring sport-themed design elements, including rooms dedicated to football, basketball and tennis. The facility emphasises employee wellness through physical activity areas and collaborative spaces. The office opening supports Superbet’s broader...
CASA SENDS THE PASS TO YOU
Casa Pariurilor’s new brand campaign inspires supporters to train their inner playmaker. In a fast-paced industry where brands come and go, Casa Pariurilor stands as a true benchmark. A brand rooted in tradition, evolving with the players, and always present when it matters most. Since its founding in 2009 and the pioneering release of the first mobile app in the Romanian betting industry in 2012, Casa Pariurilor has played a...
MaxBet was the official sponsor of the Romanian Sport Gala 2024 awards
MaxBet involvement in social responsibility projects was born out of the company’s deep commitment and values – performance, discipline, fair play and sustained effort – which shows that we are more than just a modern company. We are people determined to contribute to a better community. We are guided by ethical principles and responsibility to society and want to contribute to the constant improvement of the...
“Bet Builder”, “Play Maker”, “Create Bet” – an advanced betting option or just a marketing gimmick?
Is Bet Builder the option you really need when betting or just a complex (compound) betting option promoted by operators? “Bet Builder”, “Play Maker”, “Create Bet”, an option you can find at several operators. The idea is the same: multiple bets on the same sporting event combined into a single bet. A final odds, a bet composed of several. Same event = more bets, more chances of winning “Bet...
