POWER OF SCENT®: The power of ambient aromas in gambling halls
Gaming halls are unique business environments that face more challenges than any other type of commercial operation. The success of such a business depends, to a large extent, on the organizer’s ability and skill to provide customers with a comfortable, relaxing and welcoming environment, even when customers are in a state of discomfort due to losing large amounts of money. Among many other methods carefully studied by...
Signature scents, a marketing strategy chosen by the most famous brands in the world
Signature scents refer to the choice and use of a unique scent that identifies with a brand. These brand scents have the role of transmitting to customers a certain state or emotion and are often used for marketing purposes by the most famous fashion houses, shops, cinemas, cafes, hotels, casinos, medical offices, etc. Power of Scent® shows you the concept behind this strategy, how it works, but also some sources of inspiration from...
