Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa. As part of the deal Soft2Bet will power Waddibet.com/ng, Channels Media Group’s online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy...
Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona
Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30. Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand. The...
Tailoring iGaming Experiences: How Soft2Bet Personalizes Player Journeys for Maximum Engagement
With personalisation and gamification at the forefront of operators’ strategies to retain players, understanding that a one-size-fits all approach may not work as effectively as a customised solution. The resounding challenge for operators lies in understanding unique preferences and ultimately directing the best content to each player to give them exactly what they want, when they want it. Industry leaders, Soft2Bet, identified this...
Soft2Bet team are happy to announce that Soft2Bet’s MEGA continues to receive recognition
The last conference in 2024 with stand and Soft2Bet team are happy to announce that Soft2Bet’s MEGA continues to receive recognition from the market, partners and the industry, as evidenced by our latest award “Unique Selling Point” by SiGMA Awards! The award once again highlights Soft2Bet’s focus on innovation and data-driven iGaming solutions that drive engagement and player retention levels. Martin Collins, Chief...
Soft2Bet to host Gala Dinner and power SiGMA East Europe 2024
On 3-4 September, Soft2Bet will celebrate its 8th Anniversary by hosting two unique partner events: a Royal Gala Dinner, which will be followed by a Royal Garden Day and powering the leading expo SiGMA East Europe 2024 as headline partner. Soft2Bet is delighted to be the main partner for this key event for the second year in a row and provide this experience during SiGMA East Europe in Budapest, Hungary to meet the leading iGaming...





