How INTRODATA is changing the player experience on casino floors
24 Nov 2023

How INTRODATA is changing the player experience on casino floors

In the tumult of the gaming industry, having a strong marketing strategy is not an option, it is a necessity. Adapting to the needs and wishes of the players is essential, and this is where INTRODATA comes in with advanced solutions for a modern and efficient approach. Through the marketing tools offered by INTRODATA, gaming operators can gather valuable data on player behavior and preferences. This paves the way for personalized...

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Big Data and its role in gambling
23 Jun 2022

Big Data and its role in gambling

Big Data can be defined as a collection of extensive data from various (re) sources. Data is collected from various networks around the world. These include all types of data, such as structured, unstructured, organized, and unorganized data. Big Data can be Big Chaos in the beginning, because the data collected comes from everywhere and there is no one to put them together in a certain order because, not even you, as an economic...

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