Google to tighten requirements for gambling advertisers

New requirements will apply to Google gambling advertisers in Europe, the Middle East, and Africa. UK. The search giant Google is to introduce new requirements for gambling advertisers in Europe, the Middle East, and Africa. The new rules will apply from March 23, 2026. New eligibility checks will require users who want to post gambling ads to demonstrate adherence to Google’s “good health policy” before receiving approval. The new...