Signature scents, a marketing strategy chosen by the most famous brands in the world

Signature scents refer to the choice and use of a unique scent that identifies with a brand. These brand scents have the role of transmitting to customers a certain state or emotion and are often used for marketing purposes by the most famous fashion houses, shops, cinemas, cafes, hotels, casinos, medical offices, etc. Power of Scent® shows you the concept behind this strategy, how it works, but also some sources of inspiration from...