SYNOT Games’ Expanding Global Footprint in the iGaming Sector
SYNOT Games is part of SYNOT Group, an internationally respected group of companies, operating in more than 40 countries worldwide.
SYNOT Games, as a company of iGaming enthusiasts, stands behind a solid portfolio of over 150 games. Creating exciting slots is at the core of our business with innovation at its feet. We build each game from the ground up, and with our in-house approach, we have all the necessary components at our disposal. Our comprehensive portfolio is live in more than 1800 casinos across the world in more than 30 markets and is available in 32 languages. With these numbers to back us, we are steadily expanding our influence and entering each market with confidence.
Overarching goals and strategies for expanding
SYNOT Games offers a slot games portfolio that caters to the specific technical and legislative requirements of various jurisdictions worldwide.
Being compliant in the gaming market is our top priority! We understand the importance of staying updated with new industry standards to ensure the continuous development and availability of our games in regulated territories. We managed to leave a visible mark also in many other markets in Europe with ambitions and amazing plans in LATAM and to submit applications for the licenses in all US regulated states and Ontario.
We strongly concentrate on creating strategies before targeting any particular market, through thorough analyses and planning. Our vision is to be a significant, strong and valuable partner to our stakeholder in all regulated markets.
Therefore, it strives to ensure that its partners can manage their business in the most efficient way possible with continuous support and assistance. The extensive range of slot games can be easily integrated into any operation, while technical support is always available to answer client questions and provide solutions to any technical issues that may arise.
Release of our first table game
Our European Roulette, made the company´s entry into the world of table games and offers a mobile-first design, ensuring a seamless gaming experience on any device. The game features smart graphics and immersive features, alongside flexible configurations including mood-based table color changes. Narration is available in 7 languages, making it accessible to a global audience. Designed for both seasoned players and newcomers, European Roulette promises an engaging and customizable gaming experience.
Filip Hlaváček, CPO at SYNOT Games, remarked: “Our goal with European Roulette was to capture the essence of casino excitement, making it accessible anytime, anywhere. We aimed to create a dynamic game that not only works flawlessly on any device but also encapsulates thrilling moments of anticipation as the wheel spins and the ball settles. We believe European Roulette will carve its own legacy as a timeless classic.”
Player Engagement Acquisition Kit
The Player Engagement Acquisition Kit is crucial to our 2024 strategy, focusing on extending the game lifespan, boosting player engagement, and strengthening the SYNOT Games brand. By offering promotions and data-driven insights, we aim to keep players active on the platform longer. This will not only improve customer retention but also attract new players and foster partnerships within the gaming industry. Overall, PEAK is expected to significantly enhance customer acquisition and retention metrics while solidifying SYNOT Games position as a leading gaming provider.
PEAK empowers operators to run engaging tournament promotions seamlessly integrated with existing SYNOT Games offerings. It runs in-game, is manageable in the SYNOT Back Office, and enhances player engagement by encouraging prolonged gaming activity through recurring short and individual long-running tournaments. PEAK brings excitement, intensity, and opportunities to win prizes, providing players with entertaining promotions and bonuses for a more immersive experience. Real-time leaderboards and interactive icons offer engaging feedback to players, while real-time statistics help operators evaluate performance and meet revenue goals.
Strategic Partnerships and Market Expansion
SYNOT Games is licensed by Malta Gaming Authority, UK Gambling Commission, Hellenic Gaming Commission, ONJN, Kanspell Commissie, Spelinspektionen, and as of 2024 we are one of few companies, that secured a B2B licence from Mincetur – the Peruvian Ministry of Foreign Trade and Tourism – bolstering our position in Latin America.
Peru presents a promising new market and we look forward to launching our popular titles, providing innovative gameplay and immersive entertainment. Our commitment to delivering high-quality gaming experiences will ensure that Peruvian players enjoy the best we have to offer,“ said Martina Krajci, CCO at SYNOT Games.
SYNOT Games has continued distributing its content portfolio in the Romania, German, Polish, Dutch, and Belgian markets, leveraging existing partnerships in well-established markets such as Italy, the Czech Republic, Malta, and others. During last 12 months the company have also attained a foothold in new markets like Switzerland, Colombia, and Peru, significantly bolstering their presence through 50 new integrations with with Reevo, GIG, AGTDIGITAL, Anakatech, SoftGamings, Crowd Entertainment, Calimaco, Softswiss, PAF, Greentube, Progress Play UK, and Gamanza where SYNOT Games boosted its product offering in Switzerland under the brand Jackpots.ch.
We demonstrated impressive double growth in B2B deals compared to the previous year a large portion of this success is owed to partnerships with notable brands such as 888, My Casino CH, Betcity NL, Swisscasino CH, Starcasino BE, Pokerstars, Toto NL, Sportium ES, Winbet RO, Entain UK, Merkur DE, Napoleon BE, and many others. Additionally, we managed to consolidate our position in the Romanian market with casinos such as Spin, Yoji Casino, and Winboss, Pariuriplus, Excelbet, Royal Casino, Don, Totogaming, Betmen, Powerbet and more.
Maintaining Focus on Regulated Markets
SYNOT Games understands the importance of operating in regulated markets and maintaining compliance throughout its operations. By prioritizing regulated markets, the company elevates industry standards and ensures that its products meet the highest quality and regulatory requirements. This commitment to compliance allows SYNOT Games to build trust with players and establish long-lasting partnerships with operators.
Looking into the Future
As player behavioral trends continue to evolve, SYNOT Games remains focused on bringing excitement to the world of online gambling. The company is committed to further broadening its reach and delivering innovative solutions.
We don’t want to go into too much detail, but big things are coming. We have started doing other types of games than classic slots, too, but you’ll find out very soon. Other than that, we definitely want to keep doing features which have proven successful. We create megaways concepts with interesting features. We continue producing Hold and Win features, which have been very successful and currently we are prioritizing our upcoming products, which include lots of innovative things.
With slot releases leading the 2024 roadmap, the integration of SYNOT Games’ proprietary retention tools with customers’ platforms is expected to attract even more players and expand partnerships. In Romania Top-performing games from 2024 so far include Jaguar Aztec Megaways, Crazy Wild Fruits, Devils Ride, and Firebird 81. We are expecting more games from Q3 and Q4 to be hits, such as Golden Egg of T-Rex, Imperial Wild, and Volcano Explosive.
Conclusion
Over the past eight years, SYNOT Games has experienced remarkable success in the iGaming business. Our global reach spans over 1,800 casinos in more than 30 markets, backed by a diverse portfolio and our latest venture into table games with European Roulette. Our commitment to quality, compliance, and player engagement drives our success. The Player Engagement Acquisition Kit (PEAK) and other proprietary tools will further enhance player interaction and satisfaction, reinforcing our position as a top gaming provider. With our strategic vision, we look forward to many more years of success and growth in iGaming.
For more information about our company please contact our sales department: sales@synotgames.com or visit our website www.synotgames.com