Red and Black in Motion: How WINBET and AC Milan Turn Tradition into Tomorrow

When passion meets precision, what emerges is no longer just a business deal — it’s a story about emotion, excellence, and shared ambition. In a hyper-competitive world, only those brands that understand the power of emotion and connection can rise above mere marketing.

In 2025, WINBET, one of Eastern Europe’s most respected sports betting operators, joined forces with football royalty — AC Milan — to write the first chapter of a new legacy. The partnership isn’t just about sponsorship visibility; it’s about reimagining what it means to bring fans closer to the game they love.

Under the agreement, WINBET becomes AC Milan’s Official Regional Betting Partner, with exclusive rights across Bulgaria, Romania, Serbia, Croatia, and Belarus — marking the first collaboration of its kind between the Rossoneri and a regional betting operator. Together, they’re setting a new benchmark for the intersection of sports, entertainment, and emotion.

WINBET

More Than Branding: A Declaration of Shared Values

This partnership goes beyond logos and billboards. It’s about resonance — two organizations speaking the same language of performance and integrity.

“We are delighted to welcome WINBET into the AC Milan family,” said Maikel Oettle, Chief Commercial Officer of AC Milan. “This partnership is a great opportunity to bring our club’s tradition and passion even closer to our fans in Eastern Europe. Together with WINBET, we’ll create new, engaging experiences that celebrate the spirit of AC Milan.”

Mark Adonia, Chief Executive Officer of WINBET Romania, echoed the sentiment:

“Partnering with AC Milan represents both a strategic and emotional milestone. It supports our mission to deliver responsible, high-quality entertainment to our customers and to share the passion and excellence that AC Milan embodies with audiences across our region.”

Where Values Align: Performance, Passion, Responsibility

When two performance-driven brands unite, something more powerful than marketing happens — a shared story of vision, respect, and purpose.

For AC Milan, this partnership extends its global identity and reinforces its community roots.
For WINBET, it’s a statement of brand maturity — proof that innovation and responsibility can go hand in hand in the sports entertainment industry.

Together, they build on four essential pillars:

• Excellence and integrity. AC Milan has long set the bar for sporting achievement; WINBET mirrors that same standard through its focus on quality, professionalism, and ethical entertainment.
• A vision for the future. Both brands invest in young talent and education, supporting academies and youth programs that nurture the next generation — not just celebrate today’s stars.
• Respect for tradition. AC Milan’s 125-year legacy and WINBET’s modern drive meet in a shared belief in perseverance, loyalty, and fair play.
• Community and inspiration. For fans in Romania and across Eastern Europe, the message is clear: dreams are within reach. Hard work, passion, and discipline remain the true currency of success.

The Experience That Transcends the Game: From San Siro to the Hearts of Fans

Together, the two partners are delivering premium fan experiences — from exclusive content and digital campaigns to once-in-a-lifetime trips.

This autumn, WINBET launched “The Race to Milan”, an interactive campaign giving football fans the chance to win VIP tickets to AC Milan vs Lazio. Winners will enjoy the full AC Milan experience — from VIP seats at San Siro to four-star accommodation and flights included.

Football fans backing AC Milan can enjoy exclusive benefits that enhance the excitement of the game and their bond with the team. With this initiative, Winbet reinforces its commitment to responsible entertainment that values passion and rewards loyalty.

The partnership with one of Europe’s most prestigious football clubs further consolidates Winbet’s brand positioning across key markets. This strategic association enhances recognition and trust within the global sports community, aligning Winbet with values of performance, passion, and excellence.

AC Milan: A Legacy of Discipline and Glory

Founded in 1899 by Englishmen Herbert Kilpin and Alfred Edwards, AC Milan grew from a passion project into one of football’s most storied institutions.

With countless Serie A titles and seven European Cups to its name, AC Milan’s legacy is defined not only by victory, but by a philosophy of elegance, discipline, and innovation.

Through decades of transformation — from the tactical revolutions of the ‘80s to modern-day resurgence — AC Milan has remained true to its DNA: professionalism, respect for supporters, and an unwavering commitment to the future through youth development.

Alessandro Costacurta – The Story of a Legend Who Never Forgot Romania

The partnership launch was graced by one of AC Milan’s greatest icons — Alessandro Costacurta, who signed an official Rossoneri jersey for WINBET fans.

At 59, “Billy” remains a symbol of defensive mastery: 24 major trophies, five Champions League titles, and nearly 660 appearances for the Club. In an exclusive interview with Gazeta Sporturilor, Costacurta reflected warmly on his connection to Romania — and the unforgettable 1989 European Cup Final against Steaua Bucharest.

“It was my first big trophy — the first dream that came true,” he recalled. “Romania stayed in my heart”. He went on to praise Romanian greats Gheorghe Hagi and Florin Răducioiu as two of his toughest opponents and revealed that in 2011, he was even “close to joining Dinamo Bucharest” as coach. Costacurta’s presence added not only nostalgia but also warmth — a reminder of the enduring bond between Italian and Romanian football and the human stories that transcend the game itself.

Romanians in Red and Black: A Legacy Continued

Over the years, several Romanians have proudly worn the AC Milan jersey — Florin Răducioiu, Cosmin Contra, Ciprian Tătărușanu, Cristian Daminuță — each leaving a subtle yet lasting mark.

Today, the torch is carried by a promising academy talent: Alexandru Șiman, the gifted playmaker of the Milan Futuro squad. He represents the bridge between generations — between aspiration and achievement — and embodies the very spirit that WINBET champions through its commitment to youth, performance, and education.

“Supporting Excellence — Here, Now, and for the Generations to Come”

That message captures the essence of the WINBET x AC Milan partnership — proof that beyond the stadium lights, real victories happen in the hearts of those who believe. WINBET isn’t just a sponsor. It’s a partner in vision, one that stands for sportsmanship, education, and the timeless dream of every young player who looks toward San Siro with hope.