MaxBet and “Love Without Words”: When Film and Social Responsibility Meet
There are stories that are heard and stories that are felt. Love Without Words, directed by Octavian Iacob, belongs to the second category. It is the first Romanian feature film to bring deaf actors, most of them first-time performers, and sign language to the forefront, demonstrating that love, emotion, and courage need no translation.
On September 11, at MaxFun Băneasa, the atmosphere was festive. Actors, directors, journalists, influencers, and curious spectators gathered for a meet-and-greet that created more of a community than a formal PR event. Six days later, on September 17, the official premiere was held in Bucharest, and starting September 19, the film has been played in 73 cinemas nationwide – a remarkable success for a local production.
Love Without Words
MaxBet – from Top Operator to Investor in Culture
MaxBet is now one of the leading players in the Romanian gambling market, operating an extensive network of gambling halls and thousands of customers daily. But beyond its business success, the company has built its reputation on social responsibility projects with tangible impact.
Over time, it has invested over €5.7 million in CSR projects:
- it has supported and continues to support the team of national and European champion athletes;
- it built the heliport for the Bucharest University Emergency Hospital;
- it renovated schools and kindergartens;
- it renovated wards and rooms in several hospitals;
- it donated medical equipment;
- it supported the children at MagiCamp;
- it supported sports through events such as the Romanian Padbol Cup.
These initiatives have brought recognition in the industry over time, including awards at the Casino Inside Gala Awards for „Best CSR and Highest Impact in the Gaming Industry” and „Best Gaming Hall Operator in 2023”.
Moreover, the partnership with the film Love Without Words brought not only financial support, but also direct involvement: some of the scenes were filmed in MaxVerse, the digital universe created by MaxBet, and the MaxFun space was made available to the team to help create memorable experiences.
“We were delighted to host and work alongside the team behind the film Love Without Words at one of the Max Bet locations. It is a unique film in Romanian cinema, in that it gives leading roles to deaf actors who, although they do not use words, manage to convey extraordinary emotional power. A true-life lesson about courage, dignity, and the power of love and solidarity to overcome any barrier.” Cristina Stan, Area & Project Manager
MaxBet
“MaxBet has a tradition of supporting cultural and social projects with a real impact on the community. We believe that, through sincerity and respect, people who connect with each other, can build strong and lasting things. For us, this approach is not only a support for Romanian cinema, but also a statement of confidence in people and their power to inspire. Through such projects, we can pass on a message of empathy, respect, and hope.” Director Gherghina Ionescu- MaxBet Romania
MaxBet has been involved in campaigns that have changed lives – from hospitals and schools to sports fields and children’s camps – and now continues to write stories through culture.
Why this Partnership Matters
With more than 22 years of experience in the Romanian gambling industry, MaxBet believes that it is precisely through such projects that it can be an important player in social and cultural change alongside many other companies. Through its partnership with Love Without Words, it supports inclusion, diversity, and the strengthening of public trust.
MaxBet’s strategy is to develop or join CSR projects in the fields of culture, education, and health every year as a priority.
A Meeting between People, not Logos
The event at MaxFun and the film’s premiere showed that beyond posters, tickets, or promotional campaigns, what really matters is the meeting between people. In a space dedicated to gaming and entertainment, artists and spectators shared emotions, confirming that the true value of culture is to bring communities together.
“A film like ‘Love Without Words’ needs not only a team and passion, but also courageous partners who are willing to believe in the power of stories. The fact that MaxBet chose to join us shows that there are companies that understand the role of culture in society and want to contribute to it. Together, we managed to turn an idea into a national message about love, diversity, and solidarity.” – Octavian Iacob, director
Conclusion
For a gambling company, investing in cinema may seem, at first glance, a surprising step. But for MaxBet, the choice is natural: culture is part of our CSR strategy and our desire to bring value to communities.
Love Without Words is not just a film, but a platform for social dialogue – and MaxBet has taken on the role of catalyst. If we have the power to bring people together around a game, we also have the responsibility to bring them together around a story.
Thus, for the gambling industry in Romania, this is proof that social responsibility can transform perceptions, communities, and even the future of local culture.
MaxBet in figures and facts
Network & leadership
•Leader in the Romanian gaming hall market, 105 active locations
•Thousands of customers daily, extensive nationwide network
CSR investments
- Over €5.7 million directed to social projects
•Areas supported: health, education, sports, culture
Key projects
• Heliport at the Bucharest University Emergency Hospital
• Renovations of schools and kindergartens
• Donations of medical equipment
•Support for children through MagiCamp
•Sponsorship of the Romanian Padbol Cup
•Cultural partnership: the film Love Without Words
Awards and recognition
•„Best CSR and Highest Impact in the Gaming Industry” – Casino Inside Gala Awards
•„Best Gaming Hall Operator” – Casino Inside Gala Awards
