Marius Mirașovici, Country Manager Don.ro: “Both Don.ro and CFR Cluj are built on a foundation of excellence, ambition, and authenticity”

Recently, Don.ro and CFR Cluj 1907 concluded a collaboration partnership that caught our attention and which we wanted to present to you in detail in the following material.

Don.Ro

Why did Don.ro choose to do a sponsor partnership with CFR Cluj 1907?

At Don.ro, we’re committed to delivering high-quality entertainment, and our mission aligns with values like excellence, passion, and community – values that CFR Cluj represents both on and off the pitch. CFR Cluj is one of the most successful and respected football clubs in Romania, with a loyal fan base and a culture of performance that mirrors our own ambitions in the digital entertainment space.

This partnership is a natural step in our journey to build a deeper connection with Romanian players and fans, while reinforcing our presence in a vibrant and growing market. It’s more than just a logo on a jersey — it’s a long-term collaboration rooted in shared vision and mutual respect.

CFR Cluj

Which are the main common characteristics that define both brands: CFR Cluj and Don.ro?

Both Don.ro and CFR Cluj are built on a foundation of excellence, ambition, and authenticity. We are driven by innovation and performance – CFR on the field, and Don.ro in the digital entertainment space.

We also share a commitment to our communities. Just as CFR brings people together through sport, we believe in creating experiences that unite, engage, and reward our players. We’re both proud to be Romanian brands with international aspirations, striving to set new standards in our respective industries.

How much do you hope to increase CFR’s fans’ implication on Don.ro?

We are incredibly excited by the passionate and loyal fan base of CFR Cluj, which was a significant factor in our decision to pursue this partnership. Our goal is not just visibility, but meaningful interaction, and we are thrilled to have Don.ro represented by such a respected team. Whether it’s through exclusive match-day promotions, giveaways, fan rewards, or digital gamified campaigns, we want CFR fans to feel that Don.ro is a part of their journey. We’re especially excited about offering all season ticket holders a free CFR jersey – it’s our way of saying thank you and inviting them to be part of something bigger. Our ambition is to create a strong, long-lasting relationship with this fanbase.

Which are the marketing tools you want to use to increase the visibility of Don.ro taking into account the new partnership with CFR Cluj 1907?

We’re not just sponsoring; we’re building a deeper connection with the incredible CFR Cluj fan base! We are activating a full 360-degree campaign designed to excite and engage the loyal supporters. This includes:

• Brand exposure through prominent placements on team kits and throughout the stadium, to a strong digital presence that brings Don.ro to screens.
• Exclusive campaigns: Don.ro will be offering exciting exclusive campaigns, amazing giveaways, and content created specifically for CFR fans and supporters that will not be found anywhere else!
• Social, live events and activations: Don.ro will be collaborating with the club on thrilling social and live events and activations, ensuring engagement both online and in person.

We believe marketing today is about experience, not just exposure – and that’s exactly what we’re building.

How can you improve the communication of responsible gambling to the fans through your partnership with CFR?

The entirety of Don.ro’s media campaign has been built on the foundation of responsible gambling, and we intend to replicate this commitment in our partnership with the CFR Cluj club. This partnership gives us an authentic channel to reinforce the importance of balance and safe play. Through stadium messaging, digital campaigns, and fan engagement content, we’ll share clear, positive messages that promote responsible gambling.

By working hand-in-hand with CFR, we can integrate these communications into the fan experience in a way that’s both visible and respectful. We’re not just building a brand, we’re building trust.

Don.ro prepares another partnership in the near future in Romanian sport?

Right now, our full focus is on building a successful, high-impact partnership with CFR Cluj. It’s our first major step into Romanian sport, and we want to do it right – with care, passion, and long-term commitment.

At the same time, we’re always exploring new opportunities. We’re already preparing other exciting surprises in Romanian sports – partnerships that will bring fresh energy, visibility, and experiences for fans across the country.