Kindred Group, present in Romania with Vlad Cazino and Unibet brands: firm commitment to promote Responsible Gaming through a complex investment package

Thursday, 16 November 2023

Between 13 and 17 November, European Safer Gambling Week is marked at European level, an extensive annual campaign aimed at raising awareness of safe gambling in Europe. On this occasion, Vlad Casino and Unibet are making their contribution to the Kindred Group’s ambitious commitment to reduce the global take from vulnerable gamblers to zero in the near future.

The “Together towards 0” initiative consists of funding a series of projects aimed at encouraging a responsible approach to gambling in Romania. These projects will include communication and advertising, technology and corporate social responsibility programmes.

Impreuna spre 0

The projects cover several strategic areas:
1. Investments in technology – such as the Player Safety – Early Detection System for at-risk gamblers;
2. Investment in people – Kindred Romania has a dedicated team of Responsible Gambling experts, who work together with the group’s technical teams and customer facing teams;
3. Investment in studies and research – to better understand the profile of problem gamblers and how they can be more effectively addressed;
4. Investment in communication and publicity – campaigns to popularise Responsible Gambling tools, as well as campaigns to support, inform and encourage moderation in gambling.

“The subject of gambling is very much on the public agenda these days and involves a certain degree of controversy, mainly due to the existence of problems affecting vulnerable gamblers. We want to be part of the solution to these problems and make our contribution. We believe that a simple “Responsible Gambling” sign or “Play Responsibly” is not enough to prevent gambling problems. Although necessary, these messages are insufficient in our opinion. That is why we want to carry out broader communication campaigns to encourage, but also to explain what Responsible Gambling means, how a vulnerable player can be identified, and what tools are available to him and how he can use them”, said Lucian Prisecaru, General Manager Kindred Group Romania.

With 25 years of international experience, Kindred is one of the best-known companies in the global online gambling industry, present on the Romanian market through the Unibet and Vlad Cazino brands. Unibet has a proven track record of providing a premium responsible gaming experience across all its products. Vlad Cazino, the first Romanian-branded online casino, has been present on the local market since 2018 with integrity and a responsible approach. Placing players at the center of its attention, Kindred Group’s main goals are to eliminate any potential gambling issues and contribute to a fact-based dialogue.

About Kindred Group
Kindred Group is one of the world’s leading online gambling operators, with operations in Europe, North America and Australia, providing over 30 million customers through 9 brands with great entertainment in a safe, fair and sustainable environment. The company, which employs approximately 2,500 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and a founding member of the International Betting Integrity Association (IBIA). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). Read more at

Nasdaq Stockholm, KIND-SDB

Author: Editor

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