How Zinx Brings a Localised Casino Experience to Romania
We are offering you an exclusive interview with Yoel Zuckerberg, Chief Product Officer at Soft2Bet, on Zinx in Romania. Let’s see below what we discover:
Yoel Zuckerberg is Chief Product Officer at Soft2Bet and brings to the role more than 15 years of experience in the gambling industry. His career spans across European and US markets in both B2C and B2B sectors and his expertise includes CRM, operations, customer acquisition, payments and strong knowledge of key industry verticals such as sports betting, casino, poker and others. As a product management professional, he drives product development and strategy at Soft2Bet.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet
What makes Zinx different from other gambling platforms that have been online in Romania for many years?
Zinx was built solely for the Romanian market. It was not created for another country and adapted for Romania at a later date. That is evident in the language, the design, the promotions and the way the site brings together casino, live games, sports and rewards.
The experience is designed to feel clear and natural from the moment a player signs up, especially on mobile. Key sections are easy to reach and the journey never feels cluttered. Responsible gaming is built into that same experience. Players can set deposit, loss and session limits, take a time-out, or choose self-exclusion. Those tools are easy to access because staying in control should be straightforward.
What local preferences have you seen in Romania, and how will they be implemented in Zinx?
Our experience with TopBet and Don.ro gives us a clear understanding of the Romanian market. The success of both brands shows that we are already operating in line with local preferences. Romanian players respond to products that feel lively, well made and genuinely local. They want choice, but they also want a platform that feels like it belongs in this market.
That starts with Romanian language that sounds natural. It extends to familiar payment options, relevant offers and a layout that gets players to the right part of the site quickly. Football remains central in the market, live casino has a large audience, and the classics, such as fruit slots, still have their place. Many players also arrive knowing exactly the title, provider, or feature they want.
What kind of games do you want to offer players?
Romania is a mature market, so the game offer has to meet a high bar. Zinx already features more than 2000 new casino games, and the wider offer includes classic slots, modern video slots, jackpots, roulette, blackjack, baccarat, live tables, and sports betting in one account.
Player tastes are varied, from fruit slots and fast-play titles to live casino, high-RTP games, bonus features and jackpots. Our job is to give players that choice in a simple way and help them find what suits them quickly. We also offer demo mode on selected games, so players can get familiar with a title before deciding how they want to play.
What role will MEGA Round play at Zinx?
MEGA Round will play an important role at Zinx because it gives players something extra without making the experience harder to follow. A player deposits, gets a token and spins the wheel for a chance to win casino or sports bonuses. It is simple, quick and easy to understand.
It also links to the wider MEGA product, developed in-house by Soft2Bet. Through missions, challenges, quests and rewards, MEGA makes each session feel more personal and gives players more reasons to return. That is how we want MEGA Round to work on Zinx: as a feature that gives players another reason to come back, without making the experience feel complicated.
What kind of marketing do you want to implement to help Zinx be viewed and loved by players?
In Romania, a brand earns attention when it feels genuinely local. Players respond to marketing that sounds natural, looks familiar and reflects how they actually play. It has to feel relevant from the first impression and stay relevant as people sign up.
For us, that starts with Romanian copy that reads naturally. It also means visuals, offers and CRM journeys shaped around different player interests. A sports bettor should not see the same path as someone who mainly plays slots.
The same goes for live casino players or for people who engage most with missions and tournaments. Good marketing can create interest, but loyalty comes when the message matches the product. If players feel the brand speaks their language and understands what they want, they are far more likely to stay.
