IGT Strengthens its Commitment to Romanian Operators in 2022

Wednesday, 9 February 2022

IGT has made its biggest commitment yet to the Romanian gaming market by more than doubling its local staff and promoting a Romanian-born executive to oversee its Eastern European accounts.

IGT Romania Team

Despite the challenges that the global pandemic continues to pose, the Company also continues to ensure its customers in Romania are armed with the best possible tools for recovery by offering a strong pipeline of market-attuned content and an emphasis on heightening player engagement.

Given Romania’s importance to IGT, the local team has grown substantially. Based at IGT’s offices and showroom in Bucharest, it includes two new dedicated account managers, Delia Serban and Liviu Popescu. In addition, the Company has appointed two more service technicians, Eduard Bratescu and Alexandru Afzali, who are fully focused on servicing Romanian accounts.

Romanian Oana Sebe, who in January 2022 was appointed IGT Director of Sales for Eastern Europe Core Markets, leads the team. Her previous success as sales leader for the Romanian market will help inform the strategic direction for the entire region. While her responsibilities have expanded, she remains based in Bucharest and will ensure that the local team delivers its utmost service and support to clients.

“Romania is Eastern Europe’s biggest commercial gaming market, and IGT has reflected that importance in the composition of our newly expanded team,” she said. “While we’re growing our footprint in the country, we’re continuing to develop and deliver exciting content that is made expressly for Romanian players.”

Glorious Roulette Deluxe

As a result of the Company’s extensive player research, it is releasing its latest USwitch™ multi-game pack, Clover Edition Purple, to the Eastern European market. The latest evolution in IGT’s goal of creating the ideal game pack for players in this region, the Clover Edition Purple offers no less than 18 fruit games — more than ever offered in previous multi-games — with many of the remaining 22 also tailored specifically to the region’s play styles and preferences. As part of IGT’s commitment to maintaining a strong pipeline of fresh titles, 14 of the games are new to the market.

A new, user-friendly game selector offers an at-a-glance overview of all games across just four pages, as well as newly reworked game groupings to ensure players find their titles of choice. These features can attract players from across the floor and enable them to easily pinpoint their favorite content. The chooser background is illustrated with clovers to symbolize an extra dose of good luck.

Glorious Roulette Deluxe

Highlights from the Clover Edition Purple pack include Glorious Roulette Deluxe™, which offers a unique play experience through the opportunity to place side bets. The pack also includes the introduction of two poker games from IGT’s popular poker collection: Game King™ Double Double Bonus Poker and Jacks or Better Video Poker.

A new and exciting twist on a classic fruit game, 40 Hyper Hot™ is another featured title in the pack tailored to the region. High-frequency Wild Crown feature action keeps players engaged and attracts those with many different play styles.

Power Coins™ Leprechaun Edition is the first game of its kind offering a Coin-on-Reels system in the region. It features high win potential with its Pot of Gold Prize, Pot of Gold Prize Boost, and many Pot of Gold symbols in the free game spins – all of which result in thrilling free games bonus sessions.

The Clover Edition Purple multigame pack is available on the Cobalt™ 27 and PeakSlant32™ cabinets. As a special incentive, the Company is offering an eye-catching Black Edition design on the game chooser for the Clover Edition Purple multi-pack exclusively on the PeakSlant32 form factor.

IGT’s PeakSlant32 cabinet features three seamlessly integrated, 32-inch, full-HD displays that deliver an immersive player experience. The cabinet includes IGT’s most advanced lighting and audio technology, offering dynamic attract and celebration sequences, as well as synchronization to the game experience, music, and sounds. It incorporates a standard inductive wireless charger and USB charging port for player convenience, and features an ergonomic design for the ultimate in comfort.

IGT has also leveraged feedback from Romanian operators to tailor its internationally renowned Blazin’ Flames™ mystery bolt-on progressive to this market, which provides appealing, achievable three-level, must-hit-by progressive jackpots awarded randomly on any wagered game at any bet level. By refining the minimum bet requirements and adapting the Mystery Progressive Jackpot, it scales effectively to all operational sizes, including smaller gaming halls.

With this commitment to the development of its team and product, IGT is leading the way in the Romanian market.

To learn more about IGT’s innovations for Romania, contact the IGT Romania Account Team by phone at 0040.729.957.795 or visit www.igt.com

Author: Editor

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