CASA SENDS THE PASS TO YOU

Casa Pariurilor’s new brand campaign inspires supporters to train their inner playmaker.

In a fast-paced industry where brands come and go, Casa Pariurilor stands as a true benchmark. A brand rooted in tradition, evolving with the players, and always present when it matters most. Since its founding in 2009 and the pioneering release of the first mobile app in the Romanian betting industry in 2012, Casa Pariurilor has played a key role in shaping and digitizing Romania’s sports betting landscape.

But what truly sets Casa apart? A unique connection with Romanian punters. For over 16 years, Casa Pariurilor has passionately built the most united betting community in Romania. A place where everyone speaks the same language: football, good odds, and a burning desire for performance.

Casa bets on Romanian Football

Casa Pariurilor has never been just a betting operator. It’s been a staunch supporter of Romanian football. A long-standing official partner of the Romanian Football Federation, the main sponsor of the National Team, and title sponsor of Liga 2 Casa Pariurilor, the brand’s commitment goes far beyond pitchside banners and press releases, it lives in the heart of the fans, at ground level.

When our National Team secured their long-awaited qualification for Euro 2024, Casa Pariurilor was there. Not just as a sponsor, but as the voice of every fan who dreamed of this return to a major tournament after eight years, chanting “România, Ale!” alongside the Yellow Wall at every match. And from that energy, a new campaign was born: Casa îți dă pasa – Casa sends the pass to you. This time, the spotlight isn’t on the football players. It’s on the supporters.

CASA

Casa Sends The Pass. What will you do with it?

Casa Pariurilor’s latest campaign isn’t about football stars. It’s about us. Our collective football heritage. The fans who grew up wanting to be Hagi, Mutu, or even today’s Nicolae Stanciu. The Romanians who have a special kind of flair hardwired into their DNA, that number 10 instinct, the creativity, the technique, the game intelligence that’s made us stand out every time we had the ball at our feet.

But like any talent, that DNA needs training. So, Casa Pariurilor is sending a decisive pass to all those who believe in their potential. It’s a call to action, a message of encouragement. Whether you’re in the stadium, at a bar, or watching from home, every match is a chance to take pride and show the world what Romanians are made of, home or away.

“Casa Sends The Pass To You is more than a slogan, it’s a statement about our vision for Casa Pariurilor’s future and a bold expression of our ambition. We aim to stand shoulder to shoulder with the biggest names in the industry. This brand is for Romanians, with Romanians, and about Romanians. It’s local in roots, global in outlook, and driven by innovation and inspiration. And that’s why this campaign is also an invitation for every Romanian to rediscover and train their playmaker DNA, that natural spark that’s helped us shine, whether on the world’s biggest stadiums or on the concrete pitches behind Eastern-European apartment blocks.” Valentin Nenu, Head of Marketing, FEG Romania

Next-gen platforms for Sport & Casino

2025 brings in major upgrades to the Casa Pariurilor platform. A sleek, unified experience across betting shops and the mobile app means smoother, faster, and more intuitive betting, designed around the real habits of real punters. From personalized bets to seamless navigation, every detail has been refined to bring a top-tier experience to the Casa community.

New offers, new thrills.

Casa has always taken its cues from the players. That’s why it listens, learns, and then delivers bonuses and promotions tailored to real betting styles: designed to elevate both the rush and the reward:

• Supreme Chance: if you placed a bet with at least 7 selections and missed just one, Casa still pays up to 11% of your potential winnings. When you say, “That could’ve been the ticket,” Casa’s got your back.
• Casa’s Bonus: The best multi-bet bonus in Romania, starting from 3 selections and reaching a full 100% boost with 7 winning events. Best part? It stacks with Supreme Chance.

Casa sends the pass. What will you do next?

The message is clear: Casa Pariurilor is here to build a strong, united community around the love of the game. Casa Pariurilor isn’t just a brand, it’s a teammate. One that understands what it means to truly live every match, every play. It’s there for the wins, and the near misses.

And this is just the beginning. Expect more decisive passes from Casa in the coming months: challenges to spark creativity, offers that give fans confidence to play, and authentic experiences that honour Romania’s deep football passion. Because football here isn’t just played on the pitch. It’s lived in the stands, at the pub, and wherever the heart of the game beats.

Casa Pariurilor & Fortuna, part of Fortuna Entertainment Group

Casa Pariurilor and Fortuna are both members of the Fortuna Entertainment Group, one of Europe’s leading gaming groups with operations across the Czech Republic, Slovakia, Poland, Croatia, and Romania.

FORTUNA: From betting shops to digital, and now on the pitch as the Official Sponsor of UEFA Under-21 Euro 2025

With over a decade in Romania and a strong sponsorship track record, Fortuna takes things further with a bold new campaign: Luck Starts With You. It’s a fresh positioning move that aims to speak to today’s players in a way that’s modern, fun, and highly relatable.

FEG

Fortuna speaks directly to young adults, the kind who enjoy the feeling of winning even more than the prize itself. It’s a brand for those who play for the thrill, the entertainment, the vibe. The cool crowd. That’s what the current positioning captures: energy, simplicity, and style.

Acquisition and retention campaigns align with this new identity. Sports and casino bonuses, including hybrid options, are designed to be quick, easy, and high-value, just what today’s casual gamers want.

In line with this new brand wave, Fortuna has also refreshed its look & feel and upgraded the cross-channel, cross-product experience. Whether you’re betting in a betting shop, on your phone, or on your tablet, the experience is unified and rewarding.

Some standout features include:

• Ultrachance Bet: From 7 events upward.
• Odds Multiplier: From 3 matches per ticket, all the way to double winnings for 20+ events.

Promotions and exclusive mechanics will gain even more traction heading into a hot summer, with the U21 European Championship on the horizon, where Fortuna will be an official sponsor. Expect excitement, special odds, bonuses, and campaigns that deliver pure Fortuna flair alongside Romania’s Under 21 National Football Team.