Alex Gitsik, CMO Soft2Bet: „Soft2Bet helps Romanian-focused brands swiftly enter the online gambling market”
Soft2Bet is an important pillar for companies looking to develop a business in the online gambling industry in Romania and that is why we wanted to introduce you in more detail with this company that can help you launch your own platform in full compliance with ONJN regulations and which can be customized with custom front-end designs, localized content and Romanian language-specific features, including language options and local payment methods.
Soft2Bet
What are the key factors behind the success of a brand like Don.ro?
Since launching, Don.ro has provided a fully Romanian-language platform alongside ONJN-approved payment methods such as Visa, Mastercard, Paysafe prepaid cards and OKTO cash. The brand has strategically timed promotions around major sporting events popular with Romanian audiences, including Liga 1 football derbies, Cupa României matches, the Transylvania Open tennis tournament and key fixtures involving Romania’s national football team. This approach has made the platform immediately familiar and easy to use.
Don.ro prioritises an engaging user experience through Soft2Bet’s MEGA gamification system, which includes challenges, missions and personalised rewards without overwhelming players. This design suits Romania’s mobile-first betting market, giving users quick and easy access to over 3,400 casino games and an extensive sportsbook.
Local partnerships have also boosted the brand’s visibility, particularly the sponsorship of CFR Cluj, the eight-time Liga 1 football champions. This collaboration has placed Don.ro in front of a wider audience, highlighting its commitment to supporting the local community.
Industry recognition has further enhanced Don.ro’s credibility, with Soft2Bet named Best iGaming Solutions Provider in Romania, and Don.ro itself awarded Best New Launch at the 2024 Reunion of Gambling Professionals.
By effectively combining targeted localisation, an intuitive user experience, strategic partnerships and industry recognition, Don.ro has established itself as a trusted and successful brand in the Romanian market.
In Romania, most companies don’t have the resources to build the entire infrastructure required for an online gambling business. How can Soft2Bet help these companies enter the market quickly with a personalized online casino and betting platform, and how long does the process typically take?
Soft2Bet helps Romanian-focused brands swiftly enter the online gambling market by providing a fully managed, turnkey casino and sports betting platform. This includes all essential infrastructure, such as payment systems, compliance tools, game integrations, customer support and responsible gaming modules, allowing businesses to avoid the costly and time-consuming process of developing their own technology stack.
The platform is fully compliant with ONJN regulations and can be customised with tailored front-end designs, localised content, and Romanian-specific features, including language options and local payment methods. Typically, a fully branded, operational platform can be launched within 4 to 6 months, though quicker timelines are possible depending on specific requirements. This allows potential entrants to efficiently go live with a professional-grade product designed specifically for the Romanian market.
MEGA, your gamification solution, is a trademark of your company. Can you explain how the Player Account Management system helps operators put players at the centre of their business?
MEGA and PAM work closely together as core components of a modern iGaming platform. MEGA creates the engaging user experience players interact with, while PAM manages the background processes to ensure every interaction feels personal, safe, and seamless.
PAM continuously gathers real-time data on player activity, allowing operators to quickly segment users according to their interests and playing habits. This enables promotions and rewards created through MEGA to be explicitly tailored to different player types. For example, a casual football bettor would receive offers suited to their preferences, which differ from those shown to someone who primarily plays casino games.
Because MEGA integrates directly with PAM, operators can immediately respond to changes in user activity. For example, if there’s increased engagement around a major football match, operators can swiftly introduce relevant promotions without needing extra development time.
Additionally, PAM provides a single view of all user activity, including deposits, gameplay, withdrawals, and customer support interactions, in one central location. This helps CRM, VIP, and compliance teams communicate more efficiently and respond quickly to player needs.
Responsible gaming is also a core part of PAM. It monitors session lengths, spending patterns, and unusual player behaviour. This allows operators to quickly intervene by setting deposit limits, suggesting cooling-off periods, or directly contacting players to offer support if needed.
Finally, PAM simplifies compliance for operators by centrally managing tasks such as KYC, payment processing, and regulatory reporting. If an operator expands into a new market with different regulatory requirements, PAM allows settings to be easily adjusted without requiring major platform changes.
Overall, MEGA and PAM work effectively together to create a personalized and responsibly managed user experience, while giving operators practical tools to keep players at the heart of their business.
